seo trendsseo trends

What are the SEO trends in 2020

What are the SEO trends in 2020?

An SEO company becomes the right place for you to start with. This is the hub where you start building your brand right there from the scratch. Henceforth, you must incorporate the right mix of elements for audiences to connect with. 

Say, for example, you can have the UX design simple. This way, web navigation becomes easier for an online user. You can ingrain components into your web so that it downloads faster. You can introduce website cookies that track consumer data systematically. We are going to see all of this in detail. Be on the lookout for the Best SEO agency in 2020 if you want to build websites or have the right SEO techniques ingrained into the system.

So, what are the top SEO trends of 2020, which you can implement to gain better visibility, and improve your page ranking? Let us have a look at a few of them in detail. 

Table of Content

  • Content creation
  • Utilizing structured data
  • Combining SEO and UX
  • Web speed and layout structure
  • Uses of a funnel on the website
  • Presence of social media

Content creation

For any business to thrive, be it online or offline, you must create content in a structured manner. You can have a blogging archive to release product launch info, descriptions, e-tutorials, and informative articles. You must use header tags, Meta descriptions, and titles that capture the attention of web users. Similarly, you must also utilize keywords in a prudent manner. Keyword specialists curate primary and secondary keywords. Primary keywords are usually found on the title, intro, and concluding paragraphs. Secondary keywords are utilized through the body of the article. The keyword density is 0.2%. For a 1000-worded article, you can use primary or secondary keywords 4-5 times. 

The moment a user clicks on the site, he/she must be able to glimpse into all info one is looking for. The hyperlinks must contain relevant info sans the fluff. You can include attractive banner ads to relate to audiences you connect with. You can also issue business chronicles where you state your business landing pages and web links. The info can be portrayed via print media. Therefore, content creation goes a long way in reaching out to the masses.

Utilizing structured data

You can use featured snippets in order to present data in a structured manner. Say, for instance, the moment you type in ‘Steps to set up my computer’, Google pops out links that feature snippets. The side headings and few lines under each of them are portrayed with the web link. You can use primary keywords while framing backlinks and on featured snippets too! In fact, 54.68% of Google clicks happen via Featured Snippets. This is therefore a very effective SEO tool while you present data in a structured format. 

You can also club data for your blogs or articles. For a fashion enthusiast, you can have the featured snippet as ‘Top 10 fashion tricks that can save your time’. For cooking lovers, you can have the blog link as ‘5 cooking hacks saving up your kitchen space’. Using the numbering mode captures the attention of web audiences who want to go through the content. In addition, you give an assurance to your readers that you opt to give them multiple options instead of one. This is to tackle the issue at hand. Hence, using organized or structured data sets helps build your brand in a more effective manner. 

Combining SEO and UX

You must combine effective SEO strategies along with the UX designing. You must design a UX that is compatible with desktops, laptops, and mobile phones too. Designing mobile web pages is being popularized in 2020. This is especially true when more people are using mobile phones or smartphones. More cell-phone towers are built to promote a better degree of connectivity. Hence, website designers must keep UX designing in mind. 

When you create websites for desktops or laptops, you can design the UX by using larger fonts. Again, the mobile user interface must be easy to read, grab the reader’s attention, and above all provide them with all the information they need. Hence, the thumb rule is, you must ingrain elements of UX that makes your site informative and entertaining. This way, you keep web users glued to your site over a longer duration of time.

Web speed and layout structure

In today’s digital-centric era, web users are demanding for excellent digital experiences. Even a one-second delay on the page loading speed can adversely affect your sales volumes. Hence, you must design the site that has excellent page loading speeds. Here are a few important pointers on how you can achieve an excellent page loading speed:

1. Web site cookies must be cached out in an optimal manner. Using powerful plug-ins or tools can help website cookies gather info. In addition, give users what they are looking for.

2. Keep high-resolution images to the bare minimum. You can add images in a zipped format. The set featured images on your blog or article you post on the WordPress or Vix sites. This way, your best image pops out with the enhanced article content.

3. Again, add an easier degree of navigability for your web audiences. Home links must have the most important hyperlinks. Take the Amazon website for instance. You have exciting deals, grocery discounts, and mobile phone ads popping out. You must highlight the products that are classified as ‘Essentials’. These FMCG products run a higher demand throughout the year. Therefore, the website’s navigation map must be logical and easy to understand. 

For the layouts, you can use exciting widgets and wallpapers. For a vegan store, portray an attractive bowl containing the most exotic fruits. This can be the thematic layout for the site. Web wallpapers, designer widgets, and background shades add to the prominence of your site. You can also include attractive popup ads for the web background.

Uses of a funnel on the website

You can utilize the web site to build online sales funnels. You can do so in a systematic and effective manner. The first and the foremost step in building an online sales funnel is to have the company’s landing page in place. An impressive landing page can be the first passport to getting your leads right. This is like an airport hub wherein customers land upon your brand. You must therefore take earnest steps in building a solid landing page for the company. Once you create the permalinks for your web, feel free to share them across platforms. You can share within your social media groups, WhatsApp, and other instant messaging groups indeed. This step can encourage first-time visitors to click on the site. You can then have them sign-in to your business newsletters or e-books subscription programs. Initially, have it free so that more and more members are added to your business circle. This way, you can capture the important contact info of your prospects or leads. This becomes your first line of communication. 

To help them stay connected to your business, give them attractive front-end offers. You can give a flat 20% discount on the first year’s subscription if you are into providing software tools for companies or individuals. Something like what Blue Host does. Else, you can offer them movie tickets or brunch offers to refer their friends or family. Here, you connect with customers and make them linger on. 

To further enhance the selling funnels, offer them back-end offers. For example, has your subscriber just signed into your product or service? Give him or her an upgrade offer that is irresistible. This way, you add an appetizer to the consumer’s interest. Here is how you provide fabulous upsell offers at the back end. 

Again, if customers feel that your pricing is a little over-rated, give them downsizing options too. In other words, he/she can opt for the basic package at no extra costs. This way you resolve your customer’s budget constraints. You see, how you can create online sales funnels using your website. This is how you can use the web to create funnels and retain your loyal customers. Focus on retaining your members instead of adding more and more. When you take care of your loyal customer base, the positive word of mouth will spread quickly. This way, you can elevate your brand to an all-time high.

Presence of social media

You can unveil the presence of social media channels to feel the power of the internet. You can post ads on Facebook. You can use tools to channelize your customers in the right direction. Google Analytics can help you derive metrics. This is in terms of how many members clicked on the site. How may web users show interest in buying the product? How many users stay glued to the site? Here, we call it the CTR or bounce rates. If your e-commerce store enjoys a higher CTR, it means members like staying glued to your website. Lower CTR means web users barely clicks on the site. Bounce rates also act in a similar way.

Facebook gives business users with an exotic set of selling tools one can make use of. Take ‘Facebook Insights’ for instance. This website cookie segregates consumers based on their demographics, age, gender, shopping preferences, lifestyle habits, and so on. This way, you can arrive at insightful trends on the purchasing patterns of members. Some social media channels also provide you with powerful recommendation engines. 

Based on previous purchases or sign-up of services, the tool recommends what else is trending within the same genre. This can trigger the curiosity of members and they will sign-up with you. Google Ad Words helps you target competitive keywords that can fetch you with organic search results. Invariably then, you will be able to achieve higher conversion rates, i.e. the ability of your business enterprise to convert prospects or leads into real-time customers. 

You can include share buttons on your social media sites. Be it Facebook, Twitter, or Instagram. This way, you can share your blogs, articles, or engaging tutorials among multiple platforms. You can include share buttons for the Comments section too. This can elevate user-engagement. You can also link your business page of WordPress onto Facebook or other social media channels. 

The exercise saves you time as you do not have to keep typing the same content across multiple channels of communication. You see how you can stay connected via social media channels and build the brand. Adapting to newer digital marketing techniques can help you stay connected with the current trends too!

Conclusion

A top SEO agency in 2020 will have all these elements of your brand building thoroughly looked into. You have also seen ways and means by which the aforestated techniques help you stay ahead of time. Leveraging SEO techniques with videos or audio podcasts also goes a long way in touching upon the emotional sentiments of web users who would love doing business with you. 

Pop-up emails are another technique by which you can help your customers remember the brand over a longer duration of time. You have new SEO techniques mushrooming into the digital world every single day, so make sure you know the trends and choose the top SEO agency that can help you stay ahead of your competitors. 

 

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