What makes a good website?
What makes a good website?
What makes a good website is a very subjective question and the answer will vary from person to person. Website development service in Delhi can be quite confusing if you are not well versed in the things that go in to make a good website. Getting a good website designed and developed is tricky from both the client and the developer's end. The reason is the subjective nature of the stuff that goes on a good website. However, there are many things that can differentiate between a good, bad, and ugly website. So, before you hire an agency to develop your website, ensure that they commit to the parameters discussed below.
Table of Content
These parameters depend on the functionalities of the website and the objectives of it.
Let’s look at the parameters.
Website Aesthetics
What makes a good website design comes up when one looks to get a website built. Usage of images, fonts, colors, and others adds to the website’s aesthetics. In simple words, how good looking your website is to a common user.
Some simple checks to make sure that the website has good aesthetics are:
- Ensure images are good looking, relevant, and definitely do not pixelate
- Fonts are clear, legible, and relevant as per the website
- Only two or three colors are used and not in the same quantity.
- Ensure elements do not overlap
- Ensure there is enough space between elements and they do not look messy.
- A good aesthetic gets a good response from users.
If you are in doubt whether your website has good aesthetics or not, simply show it to friends and family. Listen and understand to their perspective but use your own brains too.
Remember the story of the man who tried to please everyone?
Layout and structure
The structure of the website should be well thought of and reflect a proper path which the user’s eye has to follow. A typical layout could show various services and products the website has to offer, call to action placed appropriately, testimonials of clients, and probably processes that users have to follow.
A company doing website development in Delhi will spend lots of time working out the layout and the structure of the website before actually beginning the work. Layout and structure in end is what makes a good website user experience in the digital world.
Page speed
A good website will have a high page speed. A good developer will keep the amount of codes less as he knows that lot of codes will impact the page speed adversely. He will use only the required libraries and follow due processes to keep the page speed high.
A good developer doing website development service in Delhi will always emphasize on high page speed of the website.
What makes a good website in 2020 is page speed as low page speed impacts user experience. Google takes this very seriously and its algorithm will keep your rankings done. Google developer tool shows page speed for both mobile and desktop. It is easier to get page speed on desktop than mobile. Make sure your website has good page speed on mobile too.
Mobile responsiveness
A majority of the searches take place through mobile and so your website should look good on mobile too. You can check how your website looks on different sizes by pressing F12 or right-click and go to inspect. There you can check the view of mobile on different sizes.
If your website is not mobile responsive, ask your developer to do website designing in Delhi to make it responsive on priority.
Schema
A good website will have a schema system built. Some craft from your developer can ensure that you get your schema easily which you can update through Google tag manager. Schema helps in SEO and getting yourself featured in snippets.
Basic features in a website
Any company that claims to be the best website development agency in Delhi will have the below parameters in the websites they develop. Some of these basic features that your website should have are:
Contact forms
Ensure users can reach out to you by filling forms. A good website will also send a response mails to the users to assure him that his mail has been received. The contact form data filled should be stored in some database for future reference.
In WordPress websites, the Flamingo plugin stores this data in combination with the famous contact form-7 plugin. For other frameworks, it has to be developed by the developer.
Ensure your social media icons are present on the footer or header of the website. Users and especially students check the social media account of brands before finalizing the purchase. Having social media snippets or icons is what makes a good website for students.
Blog system
A good website will have a blog system where the webmaster can publish blogs for SEO purposes and add new text on a website. A good website development service in Delhi will always provide a blog system as they know its importance in digital marketing.
404 page
If a user types in a URL that does not exist, he should be directed to a 404 Page. You can use this 404 page to be cheekily filled with your creativity.
Thank you page
When a user fills a form, he is generally directed to a thank you page. With this page, you can appreciate the user to fill the form and maybe show your blogs to engage him further.
Meta Tags (Title and Description)
You should be able to update the Meta tags of pages and blogs easily. In WordPress, you can do this easily through the Yoast plugin while in other frameworks; you might have to get it built.I have seen many developers simply deliver the website without even a thought on this and playing on the knowledge gap.
A good website development service in Delhi will always ensure that the website has a mechanism to create and update Meta tags easily.
Alt tags of images
Images should have alternate tags for SEO purposes. Websites developed in WordPress have a media panel where you can easily set the alternate text, title, description of the images. Alt tags are important for SEO purposes and should not be ever left.
Any decent company doing website development in Delhi will ensure that it provides alt text for images before starting the promotion of the website.
Name of Images
Name of the image impacts SEO ranking and so the image that you upload should retain their names. The developer should ensure that the name of the image is retained and that it not changed by time stamping.
Lazy loading of Images
The images should load easily when we scroll down to give a good user experience. Libraries are available which the developer must know of and integrate into the website.
Lazy loading of images allows them to load as per the screen position of the website. With lazy loading, images below the hold (screen position) are loaded later allowing the page to load pretty fast.
A website should have an SSL certificate
SSL certificate needs to be incorporated in the website to ensure that it gets that secured tag. Google keeps this as one of the factors for SEO purposes.You can easily buy this SSL certificate online from a provider like GoDaddy and ask your developer to install in on the website.
A good website development service in Delhi will always ask you to get an SSL installed to prevent spamming and attacks.
Sitemap
This page should show the architecture of your website. You must have seen – “You are here” boards in towns that show the map to a new visitor. A sitemap is the same board for a user landing on your website.
A sitemap is what makes a good website design work seamlessly. Check www.amitkk.com/sitemap for more clarity.
Checklist for a good website
Ask these basic questions to your developer and make sure he has these features in the website.
- Can I update the Meta tags of the pages and posts?
- Does the website have a 404 page?
- Does the page have a thank you page?
- Is lazy loading implemented on the website?
- Can I change the alt text of images?
- Do the forms work and do users get a response mail.
- Is my website mobile responsive?
- What is the page speed on mobile and desktop?
These points above differentiate between an average and what makes a good website design. The points above have been kept from a technical point of view as normally people miss out on these things due to the knowledge gap. Ask your developer the questions in the checklist and you will get a good website.
AmitKK is the best website development agency in Delhi and has developed more than 100 websites across all sectors. If you are looking for a website development service in Delhi, feel free to connect with AmitKK. We make custom websites in WordPress, NodeJS, ReactJS, and Laravel to give you a great website. Feel free to check my website portfolio. We also do static website development in Delhi for startups and businesses that are looking to test out the digital waters before taking a dive in.
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