We are all aware of how powerful Google is, and the benefits it provides. Google, like other search engines, not only crawls a website but also shows relevant results on almost every topic. Most of the online users trust the results provided by Google, and this is one of the many reasons why businesses strive to find a place in the first-page search results on Google.
If you are a small business or a start-up, finding your business on the Google first page might seem impossible. However, it can be achieved by understanding the basic algorithms or by hiring an SEO professional.
The benefits of being ranked on the first page of Google are:
The search results of Google are getting robust with each passing day. What started as a simple search engine now has expandable questions, panels, local search results, and more. Due to these features, Google provides an opportunity for every business to stand out.
So, what are the benefits of the first page Google? Let us find out in detail.
If you have a physical store, you can choose between a prime location on the main road or a space on a quiet street without much traffic. Most of the businesses choose a location that is on the main road due to the visibility it provides.
Likewise, being on the first page of Google is similar to opening a brick and motor store on a busy town road. As more people see or find your website, the more visibility it provides. Thanks to that, your brand reputation increases. Once the consumers find your brand, the conversion rates increase too.
As we mentioned above, being on the first page of Google search results provides your business with great visibility. You can hire a digital marketing agency to optimize your website with relevant keywords. Most of the digital marketing agencies find relevant keywords based on the search intent of the users. This helps users discover your website when they are searching for specific information, product, or service.
As per a study conducted by Adweek, more than 80% of online shoppers do a little research before they buy a product or hire a service. Users make use of answer boxes and local listings to check the reviews, the user ratings, business location, and contact details. By being listed on the first page Google, users get to engage with your business like never before.
While answer boxes of snippets provide loads of information, the task of search engines like Google does not end there. Google craws through websites and showcases only pages that have information that matches with the user search intent. It is also important to know that users engage with the business before being converted into a customer. However, for that to happen, you need good website traffic, and the first page Google provides you with just that.
For your business website to show up on the first page results of Google, it needs to have high quality and informative content. The content provided on the website should satisfy the readers’ needs and answer their questions. Though the process takes time, it is worth the time and money spent.
By providing articles, blogs, and other information about your industry, your business stays in tune with the requirements of your target audience. Once your website appears on the first page Google, you will have consistent traffic to your website, and this helps gain the trust of your customers.
Like we have mentioned earlier, every website that wants to reach the Google first page needs to focus on evergreen, high-quality content. Content is like a gift, that helps you reap the benefits repeatedly. For example, one informative blog you create can be used to market your brand across various social media platforms, and via email marketing too.
By focusing on content-driven marketing strategies, your business can reach the first page Google, and get many opportunities to engage with users, act on leads, and stay ahead of your competitors.
Finding their business on the first page Google is a goal of many small business owners. Google not only focuses on quality but also on quantity. Therefore, a company with a good budget might not make it to the first page, but a startup with good marketing techniques can certainly make it to the top 10 results of Google.
A website can be aligned as per Google’s ranking factors using search engine optimization. Every website can be optimized in stages to obtain good results, and let us have a look at how.
Before you start optimizing the website, you need to have a clear understanding of the keywords. Keywords are the “search queries” that are typed in by the user in the search box of Google. Google looks for answers to those search queries and provides results by crawling different websites.
Some of the common examples of keywords or phrases are,
“Hair salons near me”
Where to buy good plants”
“best web designing companies”
“best digital marketing agency”
Each of these is known as keywords or key phrases, and you need to choose these based on the products or services you provide. You need to choose different keywords and need to ensure that they do not compete with one another. If you need help to optimize your business website, do not hesitate to talk to the experts.
We all understand how Google works. It crawls the websites and the millions of web pages online and stores them as an index. Once a search is performed by the user, the websites are scanned and relevant results are shown.
So, another important step businesses need to take to show up in Google search results is to make it easy for Google to scan and bring up your website. To do so, you need to place the right keywords at the right places like,
- The Title of Your Page or Blog Post
- The Meta Description
- The URL of the website
- The Alt Tags
As all these look technical, it is important to hire an expert to do the task for you. The use of wrong keywords can cause more harm than you can ever imagine.
Most of the business owners fill their content with keywords, and yet see no results. Why does this happen?
Any content, which is being written on your website, needs to be informative and readable. Any keywords should appear in the content naturally, and should not exceed a certain number. Google can easily detect keyword stuffing, and if it happens, your website will be way far from search results.
Make sure you use trustworthy, easy to understand, and useful content as it keeps the readers on your page. So, if you wish to rank well and appear on the first page Google, your page needs to have the right blend of keywords and information.
Another important aspect you can focus on is the location of your business. To ensure your business website is on the first page Google, you need to include the location along with your city, state, country, and the pin code on your website. You can add your business details in the local business listings and add the same in a few of your blog posts.
When users search about a service in your city, Google tends to pick up the info and shows it as businesses “near me.” This holds true even when a user does not mention a location. Most of Google’s search results are also based on the user’s IP address. Therefore, a focus on local SEO is important.
If your website is not responsive, you might lose the place on the first page Google. Most of the users use their smartphones and tablets to search for information. A major part of buying or hiring a service happens via these gadgets. This is one of the reasons why Google loves websites that are mobile-friendly.
So, you need to make sure your website easily adapts to every screen size while maintaining the functionality. If you already have a website, you can upgrade it to a responsive one by hiring experts from a web development firm.
So, are you now clear about what are the benefits of the first page Google? If yes, it is time you hire the experts to optimize your business website. The service charges for a digital service can differ from one agency to another and depends on various factors at the same time. The service charges often include,
- The complete analysis of the website
- Change of website design or functionality
- Change of content or writing new content based on relevant keywords
- Complete optimization of the website and more.
It always helps to have a word with the specialists to have a better understanding of the services they provide, and the results you can expect.
At AmitKK, the marketing specialists not only access the Google presence of your business website but also provide excellent recommendations. With strategic planning, thorough keyword analysis, and timely implementation of marketing strategies, AmitKK ensures that your business is found and that it stands out in the Google search results.
Have a business that needs visibility online? Do you wish to reach the first page of Google search results? Give us a call today!
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