SEO Company in India

Toxic backlinks are harmful links originating from low-quality websites with low Domain Authority (DA) and Page Authority (PA) or high spam scores.

These backlinks are considered spam by search engines and can bring down the website’s ranking in long run.

To remove toxic backlinks, follow these steps:

Identify the problematic links by using tools like SEMrush or Ahrefs. These tools assist in examining your backlink profile and identifying spammy or subpar links.

Compile a list of the toxic backlinks you've identified, typically in a plain text file.

Use Google's Disavow Tool to submit your list. This step informs Google that you want to disassociate your website from the toxic backlinks, essentially requesting that they ignore them when assessing your site's ranking.

Proactively monitoring and removing toxic backlinks can ensure that these toxic backlinks do not enter your link profile ultimately a better SEO performance is guaranteed.

A domain name is a unique web address representing your business or brand online, serving as the primary identifier for your website. While domain names don't significantly impact SEO, they do play an essential role in building brand recognition and credibility.

Instead of solely incorporating SEO-focused keywords into your domain name, prioritize establishing a memorable and meaningful brand identity. A well-chosen domain name should be easy to remember, spell, and pronounce while reflecting your business's core values and offerings. By concentrating on creating a solid brand presence, your domain name can help attract and retain customers, ultimately contributing to the long-term success of your online company.

A pillar post, or cornerstone content, is a comprehensive blog or article that serves as a foundation for numerous smaller, related articles. For instance, a pillar post about content writing might encompass various subtopics, such as SEO copywriting, guest blogging, and more. Typically, pillar posts are longer and more in-depth than regular articles, as they cover multiple aspects of a broader subject.

These posts are crucial to your content strategy, as they showcase your expertise in a particular area and help establish a solid internal linking structure. By linking smaller, related articles back to the pillar post, you improve the linings which helps in building its SEO further.

Ultimately, pillar posts are essential to a well-rounded and effective content marketing plan.

Deciding between SEO and PPC ultimately depends on your business goals, budget, and the desired timeline for results. Both of them have different purpose and objective and comparing on their merits might not be easy. If you have a cut, you will use Band-Aid but if you have major problem, you will go for a surgery or a consultation. The same goes for SEO services and PPC campaigns too.

Organic SEO works in long run while PPC works immediately. If you are looking for immediate ranking and leads and willing to spend good amount of money for it, go for PPC. If you want organic growth and do not have big budget, stick to SEO.

Think of Google Ads or PPC campaigns as short-term solutions that can deliver immediate results, while SEO represents your website's long-term, comprehensive strategy. In general, allocating 80% of your marketing budget to SEO services and the remaining 20% to Google Ads during the initial six months is recommended. This approach allows you to establish a robust organic presence while still benefiting from the quick exposure that PPC can provide.

After the first six months, your goal should be to gradually decrease your Google Ads spending to zero as your organic search rankings improve through consistent SEO efforts. This way, you can achieve sustainable, long-term growth without overly relying on paid advertising. However, remember that every business is unique, and the optimal balance between SEO and PPC will vary depending on your specific circumstances and objectives.

A decline in website traffic could be due to ineffective SEO practices. Hiring a reputable SEO company, preferably one with expertise in your specific industry, is crucial to address this issue. These professionals can identify and target relevant keywords for your sector and conduct a thorough technical SEO audit of your website.

A skilled SEO team will ensure that the website's structure and content is well placed before it starts working on the ranking part. It will ensure that the website performance, especially on mobile is good. This ultimately boosts your website traffic and visibility, helping your business thrive. Remember, a solid SEO strategy is essential for long-term online success.