Not just digital, we deliver offline marketing services too
We have efficiently delivered various campaigns that have rocked the marketing space. We work by analyzing consumer behavior from across various channels and create campaigns with strong strategies and alluring content development. All these help increase the consumer pull, thus boosting your sales.
From printing, visiting cards, brochures, pamphlets to activating societies and malls to organizing big events and meetings our team delivers in budget and time. We have a strong team that executes product sampling and outdoor marketing easily.
Our offline marketing services complement our digital services beautifully for brand development. Over the time we have grown as one of the most prefrred offline marketing agency in Delhi.
Offline marketing is an important factor in 360-degree marketing and plays a crucial role in last mile marketing where it reaches out to potential users who might not be reachable digitally. Besides marketing, it also helps in brand building and achieving the top of mind recall. Product launches place a heavy emphasis on sampling for which society activation is a must. Restaurants and hotels often opt for society and mall activation to convey their offers and discounts.
We have everything you need in offline marketing from printing cards and posters to mall activation to organizing big events. Our offline marketing partners have done it all in their 10+ years of experience with big brands and events. We have capability to provide offline marketing services though out the country.
Connect today for a requirement and try our competitive quote.
The costing for offline depends on the kind of activity and is very difficult to generalize. Society or mall activation can cost you above ₹ 20,000 onwards depending on the kind of society and work itself.
Newspaper ads depend on the region and the publisher you are employing, ad placement and the charges of the newspaper itself. For media buying services like newspaper, or radio ads the cost is worked out on per requirement basis.
Mobile app installation through filed salesman are one of the most sought after offline marketing activity. Our field executives ensure that the apps are introduced and installed by the right user base. The charges for these can start somewhere from ₹ 100 per installation onwards.
Our offline marketing costs are the lowest in market as we have deep connections with the vendors due to the years of relationship and our experience. If you are looking for an offline marketing agency for your product launch or even app installation, we are your best partners.
Offline marketing should never be ignored as it has its own advantages and connect with users. Our scale and scope of offline marketing along with the speed with which we execute can surprise you. We do all below and much more offline marketing activities.
The return of investment of any business depends on the marketing and advertisement of the products or services offers. We at AmitKK understand that the message you deliver to your prospective customers is the only hook. We assist you in choosing the right offline marketing platform for effective communication. Our offline marketing techniques help brands differentiate themselves from their competitors. We help you distinguish your brand at various levels, from strategy building until creating your visual identity online.
Complete print solutions for all kinds of collaterals
The right advertisement can do wonders for your business. We create advertisements in print media that stand out and reap amazing results. The creative team at AmitKK is well capable and creates buzzing campaigns that generate leads and enhance brand awareness. We provide offline marketing services via print media like magazines, newspapers, journals, and more. Whatever the medium is, we are ready for the challenge.
What more interesting is, we offer the lowest competitive printing price but not at the cost of quality. Be it flyers, leaflets, outdoor hoardings, standees, or any installations, we have all the print capabilities, digital, offset, screen or more.
Outdoor marketing solutions covered ened to end
Offline marketing is not limited to print media. We provide you with an opportunity to take your brand amidst the masses. We take care of everything from creating the initial design to choosing the right location for your banners and market your brand without draining out the budget.
Our marketing team understands the nuisances of creating an outdoor marketing campaign and works on creating one that highlights your brand in a positive light. We create awareness for the products or services you offer via offline marketing in journals, magazines, and more.
Promote your products with videos and animations
Businesses need to connect emotionally with the target audience to increase brand awareness and loyalty. Visual storytelling is the future of marketing that enhances product identification and conveys the right message. A video, when done right can create a strong recall and impressively push your brand sales.
Not a lot of offline marketing agency in Delhi will have capabilities to promote videos as it requires setting up of screens and TVs everywhere. We have that capability.
Malss and societies activated to showcase your product
The prime objective of offline marketing is to make direct touchpoints with the end-users. What could be more effective than having your brand presence in mass gatherings. Thus, marketers target the malls, high rises, society and communities where they expect huge footfall every day.
Be it user engagement activity, display endorsement, free sampling or ground activation, these have evolved as the most popular mediums for offline marketing promotion and we help brands successfully execute them. From recce to planning to design & branding, resource management, execution, data collection and reporting, we manage activations, end-to-end in any parts of India.
We install on calls to connect with commuters easily
One of the common offline marketing tools is canopy installation. We have a complete expertise to design, procure and install tailor made canopies in any shape and material. Single or multi column, curved, square or round cornered, we can customize it as per your requirement. We also keep ourselves updated about what's going in the industry and adopt the trend for bringing in innovation to installations. We have worked for various brands in different industries, so we can cater to any line of business to assist with canopy installations.
Product sampling for first hand feedback from customers
As part of experiential marketing, product sampling has proven to be an effective tool to hand out product samples to the end users for trial. Industry reports indicates that 73% of the consumers are likely to buy a product after trying it, while only 25% would do it after seeing a TVC.
The freebies are a lucrative way to pull the customers to try the product, build trust and ultimately covert them as loyal users. From super market to event to selective sampling or street sampling, we have hands-on experience in all. We have done demonstration campaigns for both soft and hard launch of dry and wet products. We plan, facilitate and execute budgeted activations for product sampling across cities.
AmitKK has a strong team and network that facilitates us to product sampling on a very large scale. Not a lot of offline marketing agency in delhi can boast of this.
Our creative team works with you to create a convincing visual for your business, thus showcasing your brand in a new light to the world.
Some of the other offline marketing services we provide include, but are not limited to
In this era of digitalization, is the evolution of online medium as a powerful tool for marketing making the offline or traditional marketing redundant? Well, no wonder, if this question arises in many of our heads. After all, online marketing campaigns are quantifiable. Real-time tracking, mapping of conversion rate against ROI is very much possible here unlike offline media.
But, here's why we still can't do away with offline marketing:
Even today, in many Indian households, consumers are not so comfortable in making buying decision or final purchase online. Traditional media is the only way to reach out to people with such traditional outlook. Offline channels are a great way to making direct touchpoints with the end users. For mass promotion, offline marketing is ideal. The classification of TG also comes in play here. For rural or tier 2-tier 3 areas, offline marketing would always work better. For targeted niche campaign, we can turn to online mediums. But for products with mass appeal must be promoted through offline marketing to have visibility and awareness leading to sales. Therefore, offline marketing is still a great aid for brand solutions.
For the marketers, the million dollars question at this moment is whether to push online marketing or offline. While many talks in favor of online platform, there are also people who question its credibility as a suitable alternative to offline marketing. We at AmitKK, do not believe or encourage any such demarcation. We always take a holistic approach instead of limiting ourselves and consider 360-degree marketing as an ideal practice. So, when we talk about 360-degree marketing, how can we do away with offline marketing?
The line between online and offline is blurring.
Both these forms of marketing have its own uniqueness. Offline marketing has a lot to offer, from print advertisement, TVCs to outdoor, direct mails, events & activations. The direct connect with the users is the biggest strength of offline marketing. The interesting finding suggests that 40% of the users who search online, end up buying the product after getting influenced by offline channels. So, undeniably, offline marketing was, is and will be a strong pillar for marketing in the days to come.
We at AmitKK believe that your business is unique. We follow a unique approach and stay away from cookie-cutter offline marketing strategies. The challenges you face might be the same as other companies, but we understand that your goals are different.
Choose AmitKK for an impressive offline marketing service, as we do not just create advertisements, but instead, we work to build highly successful campaigns.
AmitKK is not just a service provider to us, over the time, they have become a part of our family. We count on them for the best solutions. No matter how small the budget, or the scale of the activity is, they always suggest the best fitted offline marketing strategy that delivers highest ROI. A highly recommended offline branding services company for every business.
Owner - Whitesmile
Online marketing has overshadowed the offline marketing in recent years. For a traditional company like ours, however, it still holds a lot of significance. I remember opposing the decision of higher budget allocation for online marketing and went against the tide to convince the management for offline activities. That quarter, I remember, offline marketing was the highest contributor to the revenue. I even remember receiving an appreciation mail from the VP. All the credit goes to Amit KK, a highly recommended offline marketing company.
Owner - Shake Buster
Our yearly brand campaign is about multi-channel marketing. For offline marketing like Activations, Roadshow, Sampling, Outdoor hoardings and others, AmitKK has always been a one-stop-shop for us. They precisely know what to do, when and how. The thing I most appreciate about them is that they are not a mere order taker, they put their thoughts into the project, come up with out-of-the-box ideas and even do not hesitate to contradict to any points suggested by us. AmitKK is definitely the best offline marketing agency in Delhi.
Owner - CSEL
Tangibility factor of offline marketing is what makes it even more complex for the marketers to execute. We were tired of goof ups and damage control working with our previous offline marketing partners. We were in desperate need for an agency for launching our new product line and I remember one of our partners recommending AmitKK to us. It was the first time when our offline campaign went smooth and we saw an overwhelming response at the end.
Owner - Shadanga
Offline marketing has been at the forefront of our overall marketing strategy. Therefore, we have been quite selective about the agencies we choose. We have always believed working in multi-agency model until we got to work with AmitKK. They catered to all our offline marketing requirements and owned each entity as separate with equal importance. Highly recommended, especially if you are looking at focused offline marketing.
Sales and Marketing Manager
Looking for Offline Marketing? Let us help you by answering some of the most common questions, that perhaps cross your mind.
Offline marketing is a process of doing marketing activities without the Internet. As you all know, few consumers are highly tech-savvy. And, some do not understand how digital marketing services work! You need to cater to the general population too. Hence, always going online is not going to serve your marketing purpose. Again, if you look at offline marketing techniques, you have several modes to choose from.
You have radio and television ads, magazines or newspapers, brochures, pamphlets, leaflets, business cards, and a lot many. Therefore, even if one doesn't work, you always have the flexibility to choose another. Again, those consumers who do not understand pure English may understand your niche better when you prompt ads in the local languages.
You have several lucrative benefits when you apply offline marketing methods. Via print advertising, you convey a visible impression on products or services you intend to sell to the public. Attractive pamphlets or brochures create that stunning impression on the minds of prospects to whom you distribute them.
They can immediately give you their leads or references. So, lead generation becomes easier. Again, you can organize promotions in a crystal-clear manner. When you pop leaflets or personalized letters into the post boxes of consumers, you can make them feel more special.
This way, your consumers remain loyal to you until eternity. You can also include attractive vouchers or discount codes for new referrals. This way, you attract consumers even within crowded spaces.
Before technological advancements like the introduction of Facebook or Google ads, companies were using offline marketing techniques to promote their brands. Via television ads, you can create immediate awareness of the product niche you are into.
Consumers quickly grasp what products they are trying to sell in the marketplace. Whereas with digital marketing, you must shop across sites to know if the products you are looking for are available at a premier quality. Offline marketing is more direct when it comes to selling products as compared to online marketing.
You can receive valuable benefits for you and the brand when you take to offline marketing techniques. Pamphlets and print media can help you organize exhibition stands at a shorter notice. With exciting offers rolled out via television channels or invigorating ads, you build your loyal customer base.
Exciting loyalty cards can be rolled out in print and paper format. This way, you assure your consumers that you are giving them something tangible. Likewise, you have tremendous benefits in marketing your business via offline marketing techniques.
If you want the local people to avail of your products or want them to start using your services, taking to offline marketing strategy can yield you quickly and upfront results indeed. Via offline marketing techniques, you establish a great rapport with your consumers.
This way, it can improve customer loyalty. Again, you help your firm in its brand-building initiatives too. As people resonate with the businesses that interact with them rather than the ones that stand impersonal.
Offline marketing is a process wherein marketers create brand awareness among consumers via offline marketing methods. These include the usage of billboards, pamphlets, television ads, telemarketing, magazine prints, and radio.
The younger generation of millennials accesses social media or digital marketing. While older generation people still do not understand how computers work. To cater to this kind of population, who are not aware of social media channels or online marketing, companies resort to offline marketing techniques too. They introduce their range of products and services via offline marketing methods.
Get in touch today.