In the overcompetitive digital landscape we have today, having a website which is visually appealing isn't enough. In order to receive organic traffic that truly distinguishes them from competitors businesses need to fully understand technical SEO. Such a behind-the-scenes website optimization ensures websites work well for visitors and can be efficiently crawled and indexed by search engines.
TEDCO Education, renowned for its culinary and pastry arts programs, sought to enhance its online presence to attract more students and showcase its offerings. Collaborating with AMITKK, the goal was to revamp the website's technical foundation to improve performance and search visibility.
Technical SEO is used to enhance the website’s technical framework, and this process ensures that all the pages of a website are indexed by search engines. A few key aspects of this process include optimizing the speed of the website, ensure it is mobile-friendly, and secure connections and more. When these elements are addressed, businesses can improve their visibility in search engine results pages (SERPs) and provide a seamless user experience.
Technical SEO uses practices like image optimization, minification of code, and leverages on browser caching to reduce the overall page load time. For instance, optimizing image formats and implementing lazy loading can lead to faster rendering of web pages.
Majority of users access websites through their mobile devices, which implies that mobile responsiveness is a must. A responsive design, enabled by technical SEO, ensures the website works well on all devices, making it easier to use and more accessible. Google now ranks websites mainly based on how they perform on mobile devices, making mobile optimization a key part of any SEO strategy.
SSL certificates protect data transfer while simultaneously generating trust with website visitors who use HTTPS connections. Secure websites not only earn better search rankings but also ensure that your website visitors are kept engaged for longer. The business and its customers benefit from double protection through technical SEO security protocols. Technical SEO thus ensures that security protocols are in place, safeguarding both the business and its customers.
Through optimized technical SEO tools like XML sitemaps and robots.txt files search engines navigate towards the essential web pages for crawling and indexing purposes. This ensures that valuable content is discoverable and ranks appropriately in search results.
A website that loads fast and has proper structure keeps visitors on the site longer and prompts them to explore additional pages. Technical SEO helps cut down errors and enhances navigation while maintaining relevant content which leads to decreased bounce rates and increased user engagement.
Search engine algorithms are continually evolving. By adhering to technical SEO best practices, businesses can ensure their websites remain compliant with the latest requirements, reducing the risk of ranking penalties and maintaining consistent visibility.
Before partnering with AMITKK, TEDCO Education faced several critical challenges that limited the online growth of the brand. Though the website offered high-quality culinary education and have a strong reputation in the offline space, their digital presence did not reflect the same level of excellence. Here's a detailed look at the key technical SEO challenges they encountered
The original TEDCO website had a very minimal regard to modern SEO best practices. What lacked was a clear, hierarchical structure that would allow both users and search engines to easily navigate and understand the content.
A disorganized architecture not only impairs user experience but also makes it difficult for search engines to assign relevance and value to the content which was a major bottleneck for organic traffic growth.
Page speed is a critical ranking factor and user experience signal, yet TEDCO's website suffered from performance issues that hindered both.
All these factors led to page load times often exceeding 4–5 seconds which again is considered a critical flaw.
With the increasing dominance of mobile browsing, especially among younger audiences such as students, TEDCO’s website was at a disadvantage due to its lack of responsiveness.
Given that mobile-first indexing is now standard for Google, this poor mobile experience not only frustrated users but also hurt the site’s search engine rankings.
Website that uses Schema Markup, structure the data to enable search engines to better understand the context on a webpage. The end result is a rich and aligned display on search engine that showcases FAQs, course information, ratings and more.
In short, the lack of structured data was a major technical oversight that weakened TEDCO's SEO performance and discoverability.
TEDCO's previous website operated over HTTP rather than HTTPS which is considered a major red flag in today’s web environment.
Implementing HTTPS was not just a matter of technical SEO, but it was also essential for user experience, brand trust, and regulatory compliance.
After identifying the technical SEO challenges faced by TEDCO Education's website, AMITKK designed and executed a comprehensive digital overhaul. Our approach was not just about ticking SEO checkboxes, but it was about crafting a user-focused, search-engine-friendly platform that reflected TEDCO's brand, improved discoverability, and accelerated enrolment growth. Here's a deep dive into the key interventions we made and how each one contributed to TEDCO's digital transformation.
The foundation of any successful SEO strategy begins with the website's structure. For TEDCO, the existing layout was disorganized and lacked a coherent hierarchy, making it difficult for both users and search engines to navigate. The team at AMITKK handled this by completely redesigning the site's architecture with usability and crawlability in mind.
This improved the user journey significantly, reducing drop-offs and making it easier for Google to crawl and understand the site's hierarchy.
More than 60% of TEDCO's total visits was from mobile devices. Thus, ensuring a seamless experience across devices was crucial. AMITKK prioritized a mobile-first design strategy, ensuring that the site was not only responsive but also designed with smartphone users in mind.
Ensuring the website was fully responsive across devices, AMITKK implemented a mobile-first design approach. Additionally, SSL certificates were installed to secure data transmission, enhancing user trust and meeting search engine security standards.
As a result, mobile usability scores improved drastically, and the bounce rate from mobile users dropped by nearly 40%.
A slow-loading site can undermine the best content and design. TEDCO's original site suffered from lag due to bloated media and inefficient scripts. AMITKK approached this problem systematically, aiming to bring loading times under 2 seconds which is a benchmark known to improve engagement and conversion rates.
These enhancements led to an average 50% improvement in page load speeds, directly contributing to higher user satisfaction and better Core Web Vitals performance.
Structured data integration enabled search engines to obtain detailed information about TEDCO's courses available through its platform. An optimized XML sitemap too was created to improve search engine visibility. Through structured data (schema markup), AMITKK provided us with detailed metadata that enabled rich features in search results.
This implementation not only improved click-through rates (CTR) but also positioned TEDCO for future inclusion in Google's rich and featured snippets.
Security is considered a top priority, and this holds true for website holders, as well as search engines. TEDCO's previous site ran on HTTP, and at times triggered browser warnings and creating trust issues, especially concerning for a site handling student inquiries and personal data.
The shift to HTTPS improved trust signals, helped eliminate browser security warnings, and aligned with Google's security ranking factor.
TEDCO's site had several pages with similar or repeated content, particularly due to URL variations, print-friendly pages, and pagination.
This cleanup improved index efficiency and ensured that link equity was not split between duplicate URLs.
Proper communication with search engines is essential for ensuring that a site is indexed correctly and efficiently.
Together, these configurations improved TEDCO's crawl efficiency, ensuring that search engines focused on valuable content.
Post-implementation, organic traffic to TEDCO Education's website grew steadily, with noticeable improvements in search visibility and user engagement. The technical SEO enhancements not only elevated the website's performance but also contributed to higher enrolment inquiries and brand visibility.
Some love showered by our users
We hired Amit and his team to improve the ranking of our ecommerce store using technical SEO strategies. The SEO was able to explain everything in detail and gave us a detailed report on what the challenges were, and what improvements they were going to make. We could see a noticeable change in sales right after the first month itself.
Kuldeep
Owner
We have a medical portal which was developed a few years back. The website had a lot of outdated content and technical flaws which as per AMITKK hurt our online visibility. The team then streamlined the structure of the website and fixed quite a lot of issues immediately. Their services are highly recommended!
Samta Ahuja
Owner
We hired AMITKK for a quick website audit and wanted to hire them after seeing their audit report. The report showed various technical SEO gaps and slow page load times. We hired them after a few meetups, and I can say they are already doing a pretty good job. The team is prompt and has the needed expertise as well.
Dr. Varun Ahuja
Owner
We run a real estate website, and our listings weren't appearing in search results until AMITKK implemented structured data and cleaned up our crawl errors. Their technical SEO expertise helped us gain visibility in local search and increased qualified traffic to property pages. Would highly recommend their services to anyone looking to improve search visibility.
Chefs Point
Owner
Our team developed a great software and created a simple landing page, but it was full of broken links. The website was also not accessible on mobile devices, and all of that damaged the visibility. Their team's technical depth and proactive approach helped us go from invisible to highly ranked in under 6 months. Thanks, team!
Usha
Owner
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AMITKK implemented a technical SEO strategy which was specially tailored for TEDCO's unique needs and goals. The team first worked on the website restructuring which included logical URL hierarchies, internal linking improvements, and breadcrumb navigation to enhance crawlability and user flow. The team also implemented structured data on course pages in order to support rich search results. HTTPS security was also added, and page speed was dramatically improved through image optimization, asset minification, and caching. These combined efforts resulted in a 65% increase in organic traffic within six months, improved keyword rankings especially for local culinary education queries and a good increase in lead conversions.
The content marketing strategy deployed by AMITKK focused on key factors like relevance, authority, and student-centric value. The team produced SEO-optimized blog posts on topics like “How to Start a Career in Culinary Arts” and “Top Baking Courses in Delhi,” which targeted long-tail keywords and addressed common student queries. Content was developed around student success stories, faculty interviews, and virtual campus tours to humanize the brand and showcase real-world outcomes. Course pages were enriched with FAQs, detailed curriculum outlines, and video snippets, increasing time spent on-site and improving conversion rates. This approach helped build trust and positioned TEDCO as a thought leader in culinary education.
The TEDCO webpage started seeing improvement within the first 6 weeks after timely updates. Some of the early wins we noticed were enhanced page load times and an improvement in user engagement. There was also increased user engagement due to improvement in mobile experience and clean navigation. After the third month, the website saw a great pickup in organic traffic which was mostly driven by better keyword positioning and improved indexing. Also, the rich snippets started to appear in Google Search, thanks to the structured data updates, which again increased the click-through rates.
The team at AMITKK worked to improve both website speed and ease of use for TEDCO Education's website. A mobile-first methodology powered the complete redesign of the website which delivered optimal performance across all devices. Through image compression combined with JS and CSS minimization and browser caching techniques the website achieved under two second page load times on average. The website introduced an orderly user interface with well-organized menus and better internal site connections combined with clear paths to action (CTAs) for simplified user movement. A page hierarchy and thoughtful breadcrumb implementation created paths for users to orient themselves while enhancing search engine crawlability. Better interface design raised user satisfaction levels and fostered an online presence that students found trustworthy which resulted in more student involvement and demand.
TEDCO Education used paid advertising to boost its online presence alongside its current SEO development. AMITKK and team executed and designed advertising campaigns across Google Ads and Meta's Facebook and Instagram platforms to produce course inquiries and course enrolments. New customers discovered TEDCO Education through Google search ads that matched high-intent key phrases such as “culinary course in Delhi” and “baking classes near me” which directed prospects toward design-enhanced landing pages. The Meta platform utilized visually persuasive creative elements to present student success stories alongside campus tours and time-limited admission offers that simultaneously raised brand visibility and attracted passive viewers. A retargeting advertising campaign was created to regain customers who visited the website but left without completing their purchase.
Technical SEO represents an essential fundamental component for building a successful digital marketing strategy. Businesses who invest time in website technical aspects achieve better search engine rankings while delivering enhanced user experiences in order to remain competitive in online markets. The achievement of TEDCO Education demonstrates the clear positive effects that technical SEO provides.
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