WordPress Development Company in Chennai

You can integrate e-commerce functionality into your website by simply choosing an e-commerce platform, plugins or even, software development kits. You can start by designing product pages, adding features like shopping carts, and product catalogues and then, integrating a payment gateway for payment processing. For a seamless shopping experience, you must ensure that payment methods are secure, the website is optimized for mobile devices, and the checkout process is easy and simple. Furthermore, you should use high-quality images and clear product descriptions along with customer reviews on each product to gauge trust.

A website is primarily focused on providing information to visitors, while a web application is designed to perform specific functions or tasks. Depending upon your business requirements, you can go for either. For example, if you just want to create awareness about your products and services in the market, a website would be adequate however, if you would further like visitors to perform complex functions like online ordering or booking, a web application would be a better choice. So, you must decide now which one would you prefer.

If you are looking to optimize your website for conversions, you can start by providing a strong and clear call to action with an easy-to-understand message for your prospects. You should keep your user interface easy to navigate and minimize the checkout process to 3 steps or less. Some of the best practices for Conversion rate optimization are using customer testimonials and social proof, simplifying forms, providing valuable content and resources, and testing and analyzing your website's performance regularly. You might even, try CRO tools and techniques to improve your visitor’s conversion ratio.

Website analytics play an essential role in keeping you informed with important analytics such as the number of visitors per day, medium of traffic, track of the behaviour of visitors on your website, and user-specific information such as location, gender, age etc. Such data helps to make informed business decisions and creation of business strategies that have better chances of performing. Website analytics can be a game changer for you as you can optimize pages that attain more attention, keep a track of sources of traffic and focus on them, study the behavioural flow of visitors and add call-to-actions accordingly. 

If you do not want to lose your precious customers, it is important for you to ensure that you do not make these common mistakes such as poor navigation, slow load times, broken links, improper use of the content, lack of whitespace, lack of mobile responsiveness, and unclear calls-to-action. You can prevent these mistakes by prioritizing user experience, optimizing images and code, regularly testing and troubleshooting, using responsive design, writing engaging copies, leaving necessary whitespace and clearly indicating what actions you want users to take.