Lead Generation Services
Genuine leads to add to your business directly
Generating original high quality leads is a trick that our team has expertise in and has served lots of brands in growing their business. Going in a strategic way we reach out to customers with the product and the offerings and brings out the details of genuinely interested customers.
We use various kinds of techniques like email marketing, social media campaigns, PPC campaigns, influencer marketing among other to generate leads. In doing this we also build up the brand communications and reach of its marketing channels. Use of high end graphics, content and well thought strategies, our lead generation services deliver top results.
Avail our lead generation services to reach out to new customers and boost your business.
The business will run out of business, in absence of new leads.
How do we generate leads?
We help generate qualified leads to feed the sales teams of our clients. With inbound marketing programs, we generate qualified leads and nurture sales opportunities. We ensure that our clients scale up their marketing and sales efforts intelligently through various digital marketing efforts.
Content to build thought leadership
Content creation to communicate USP and attract leads
Leverage social media platforms
Run campaigns on social media to widen the funnel
Optimize website for Local SEO
Localised SEO for extra attention to local leads
Generate leads through content marketing
People look upto brands that are trustworthy. Content marketing can help position a brand as a thought leader and create a niche that establishes trust. It also helps create goodwill about the company in front of its target audience. We help business identify topics and the thought leaders, set a goal, create content, and measure the performance of the content marketing thought leadership.
Generate leads through social media marketing
Social media platforms are great medium for having interpersonal communication between brands and its target audience. Almost 23% internet users spend most of their times on social media. Through organic and paid promotion brands not only effectively do their branding but also push sales through lucrative discounts and offers via social media.
Generate leads through local SEO
Consumers always start with local search in their close vicinity. We help businesses optimize their site by comprehensive analysis, fix the citations, build relevant backlinks, get reviews by the customers and great visibility with the power of useful keywords in local search. This along with better visibility on Google map and searches ensures higher volume of leads as the brand start reflecting in the local search prevalently.
Email marketing
Reach out to your followers for more sales.
Events & conference
Attend events to build rapport and connect
Videos for youtube and vimeo
Videos to show usage, technicalities and USP
Email marketing to generate leads
Email marketing is one of the widely used lead generation tools with a click through rate of nearly 3%. The main ingredient for email marketing is the database which every website should collect over time. Small forms like newsletter subscriptions, contact forms and past customers help a lot in getting genuine audience.
If you look for buying a database, there are high chances that most of the emails in it would be useless. Hence getting a genuine email database is one challenge in this form of marketing.
We encourage the clients for email segmentation that categorize subscribers into small segments based on geography, demography, interest, purchase behavior and interest. This makes the email marketing more refined, personalized, and targeted.
Participate in events and conferences to generate leads
On-ground marketing is one of the most popular ways for lead generation. Events and conferences witness heavy footfall and likely relevant audience. Having the brand presence there gives a great opportunity to generate quality leads. With us, under one umbrella you get branding and print solutions as well as lead generation activity from planning to execution.
Through events you get to meet various people and share you cards for future businesses. You also build rapport; get to know of industry insights over coffee. Some of these relations actually become strong and helpful over ones business.
Our offline team has strong capabilities in the area and has organized and conducted big events for multiple brands.
Show your brand through videos
Recent trends in digital marketing show much better traction on video content consumption, for any competitive brand, video has now become more essential than ever. Popular video platforms like YouTube and Vimeo have become the hotspot for consumers to look for reviews and manuals before making any purchase. Users who have the actual intent to buy a product can easily be mapped and targeted through their video content consumption pattern.
Blogging on own and other websites
Influencer marketing to reach a wider audience.
Pay per click advertising
Run Ad campaignsto connect with customers
Pop up forms
Forms to never miss out a visitor on website
Connect with influencers to push your brand
Lead generation can be scaled up with the use of blogs effectively. It is a very cost-effective solution to get new leads for the business. Blogs include hyperlinks, keywords that drive new traffic to the website. If the content is unique and interesting, it also contributes adding more subscribers to the list. Therefore, new blogs constantly support in getting inbound leads from various distribution channels where the blog is promoted.
You can also tap into the network of bloggers for guest blogging opportunity and leverage their follower base. A good influencer can give you thousands of genuine traffic to boost your sales.
Adwords and campaigns for quick leads
Another quite useful strategy that we often recommend to our clients is PPC or pay-per-click advertising. Here, you pay only when a user clicks on your ad and id redirected to the landing page or website. The cost is paid per click basis. Through banner, content, image or in any form or through any platform like social media or google search, new leads can be generated through PPC advertising model.
Google being the top search engine occupies the top slot in ppc lead generation platform.
Forms and subscription options on website.
Lead generation pop-up forms are important for a business to attract visitors and turn them into leads. This should be well thought-out and pop-up forms should not hinder user-experience. Filling out lengthy forms are never encouraged as users do not fill them for obvious reasons. We help companies with creative ways of integrating pop-up forms to give the users an easy and positive experience and suggest ways to ensure maximum leads.
Free demos and trial
Sampling for feedback and database building
Discounts and Coupons
Roll out discounts and offers to boost sales
Tie ups with other brands
Join hands with other businesses for mutual benefit
Get your product sampled to check the response
Anything that comes free catches the eye easily. Therefore, since ages, free trails have been marketeers’ favorite resort for lead generation. It is especially effective for product-based company where the end users get to try the product to take a call whether to use / consume it or not. Through free demos and trials, companies not only get valuable consumer insights but also gather leads to follow up for actual sales.
We have a strong team which specializes in sampling of products in societies, malls and market places depending on the target audience.
Roll out discounts and offers to create the buzz.
You can try the old trick of giving discounts and coupons on completion of certain tasks or to a particular community of people. It still has a good response rate as people see instant benefit and subscribe to your product. These discounts can be further promoted through social media and other digital ways.
E-commerce companies give discount on more than regular basis and especially in festive seasons.
Brand tie ups is a win win situation for everyone
We help brands in finding complementing brands that work in the same space but do not compete directly. A tie up with such brands helps us target their customers while the other brand provides an added benefit for their loyalty.
We are always on lookout for such tie ups for our clients and offer mutual benefits to both the brands.
Inbound marketing to generate leads
Inbound marketing is an effective lead generation technique that aims at exploiting the website visitors for new business opportunities. Driving traffic on website requires seo efforts along with social media lead generation strategies. It helps in nurturing website visitors to turn them into leads followed by customers. Unlike the aggressive approach taken to chase down the cold leads, inbound marketing is more about targeting with tailored approach.
The process involves-
- Analysis of inbound traffic, defining the personas
- Content strategy and categorization
- Creating relevant blogs, videos, ebooks, reviews etc
- Targeting with customized campaigns through social media and other platforms
- Redirecting to landing page with strong call to action
It is a continuous process, as different persona lies in different stage of buyers’ journey and with continued inbound marketing effort their level in the sales funnel slowly move forward and shift to the next turning into marketing-qualified lead. In modern times, marketing automation software and workflows are great aids to such marketing efforts. They help filter out the leads basis their engagement level, which is popularly called lead scoring process. It helps the sales team to focus and channelize their effort on the right people, who are keen to purchase.
Lead Generation Clients testimonial
A big round of applause for AmitKK & team for the enormous success of our last lead generation campaign. Speaking from my own experience, when it comes to lead generation, you can blindly count on their expertise. From strategy to execution, post activity analysis and follow-ups, AmitKK’s team does it all with finesse and great competence.
Prateek Suri
Sales & Marketing- WelcomHotel, Dwarka
For a sales-oriented organization like ours, marketing is nothing but all about cementing the way to generate more leads. Partnering with AmitKK proved to be the best decision we made with respect to lead generation. We have worked with many big to mid-level lead generation company but what Amit’s team delivered was the best so far. Top-notch quality and great conversion.
Shrom Budhraja
Owner Shake Busters
We just concluded our first lead generation campaign with AmitKK. The 3 things that really stood out about them were, their proactiveness in terms of ideation, customized service that cater to individual needs and data driven approach to optimize the campaign. I give them 10 /10.
Girish Wadhwa
Owner - Deli Chic
The best thing about AmitKK & team is that they are really invested in their clients and projects. They made their best effort to understand us as a business, our needs, and expectations. I feel this is their key to always deliver such high performance. We did a number of lead generation activity with them and all turned out to be great success.
Dr. Mir Asif
Owner - Mirascare
We recommend AmitKK & team for excellent lead generation services. They have great insights and knowledge to guide you with the best-fit activities for high return on investment. Cost per lead that they offer is best in the industry. We had a wonderful experience while working with their highly professional team.
Dr. Piyush Madhav
Owner - FGSI
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Connect TodayFrequently Asked Questions
Some questions that confuse people in lead generaration.
With smartphones capturing almost every household and increasing screen time or time spent on smartphone device, optimizing the mobile platforms for targeting the users becomes imperative today for any business. We get that and therefore, we have a plethora of services exclusively focused on mobile platform.
We have the expertise to run mobile paid search campaign, undertake SMS, or text massage and Whats App marketing. With the power of geo-targeting, personalization, mobile interactive content, and video we ensure we generate leads hitting the right audience with right messaging.
People are addicted to check our phone in almost every hour. Thus, mobile is likely to be more effective as a marketing tool and more user friendly as compared to the desktop. The best part about mobile marketing and lead generation is it is clearly identifiable with tracking id against each activity.
Influencer marketing is emerging as a great tool as part of the lead generation campaign. It is a recent phenomenon that emerged with the increasing adoption and popularity of social media. The individuals with great followership have the power to motivate and inspire the set of audience that look upto them. We let the businesses leverage that opportunity to connect with millions of relevant target audience and influence their purchase decision organically. We work with a great number of influencers with varied profiles and expertise across genres and category to suit the requirement and budget of the clients.
Experience shows that influencer marketing can be an incredibly powerful strategy for lead generation. Collaboration with influencers can help boost sales directly via affiliate link or discount coupon / code, free sampling, giveaways, and incentives programs. Influencers reviews is a great way to create product awareness and create product manuals. This looks credible to the target audience and turn them into quality leads for the business.
No conversion from leads? Was your lead generation campaign futile? Well, not necessary!
A lead might not translate into customer for various reasons. As a business, we must not lose hope and give up on the future possibilities. The leads gathered from a campaign never go in vein. It turns into a database that can be capitalized even later. One can always follow up and revisit the same users after some time. During the product line extension or enhancement, the same database could be retargeted with a fresh campaign who might have had shown interest but not purchased due to different reasons. Therefore, we say, lead management is also an art.
You might want to look into your pricing, pitching, website and other collaterals that might be blocking the conversion.
Higher conversion from limited leads or lesser conversion from a large number of leads… what would you prefer? The answer is simple. But for many, lead quantity is still the ultimate answer as the popular belief goes to establish, more the leads, more the conversions. We say, this is a myth. Many a times, campaigns fail to draw a great quantity of leads, but what matters more is if the leads are relevant and qualitative or not. If yes, then there lies enough opportunity to milk it.
Quantity cannot define the actual intent of a user to buy a product or avail a service. On paper, however it sounds fancy to learn that a campaign garnered high volume of contacts. We at AmitKK, therefore, give equal weightage to quality and quantity of leads. We never compromise on the quality, as that is what ensures the best ROI that we deliver to the business.
Cost Per Lead (CPL) is defined by various factors, so there cannot be a specific figure that can be benchmarked for all lead generation campaigns in general. Average Cost per Lead is impacted by many factors like industry, lead generation channel, company size, company revenue and more.
Different service providers may quote different cost for undertaking a lead generation campaign. Once, the briefing is done and the objectives are made clear, at the time of creating the proposal the cost indicatives are defined and shared after due evaluating of all parameters by the lead generation company to the clients.
In a usual case, by the end of the program, if the total lead cost comes lesser than the overall value of a lead, the company can be at win.
