How do you Optimize a CPC Campaign

Pay-per-click advertising is one of the essential components of any digital marketing strategy employed by brands everywhere. However, questions like how is a productive Cost per Click calculated? It still haunts businesses that are launching their PPC campaigns without the guidance of any PPC company.

Find the solution about how we can calculate the cost per click. Most definitely not a significant search engine such as Google or a consortium of such search engines. You may find the solution to this issue in a short analysis of PPC principles. So, without further ado, let's get this analysis started.

What is the Cost per Click (CPC) for PPC Campaigns?

Yo charged every time while launching a PPC campaign. So you should be fully aware of Google ads. Someone clicks on one of your PPC advertisements. However, you may choose a maximum price for a keyword. You can raise or reduce your offer depending on the keyword's purpose and importance to your business. The cost per click (CPC) is the amount you pay for each click based on the keywords you've selected to bid.

What is the Difference between the Maximum CPC and its Actual Price?

Remember that the maximum cost per click (CPC) you select for a keyword does not correspond to the price you will pay for that term. You have to spend the bare minimum to go through the Ad Rank restrictions and overtake the Ad Rank of the rival directly behind you.

But first, let's clear up any misunderstandings concerning CPC's prices. First, you need to be aware of three different PPC advertising prices.

Maximum CPC: As the name suggests, it's the maximum price an advertiser is willing to pay per click. As many advertisers would be looking to get leads from the same keyword, you can view this as bidding too.

Average CPC: Average cost per click is the average amount you have to pay for every click.

Actual CPC: This price is the amount you pay for a click.

Here's How You Can Determine Your Actual CPC

Search engines do not show adverts for every inquiry, but when the engines detect that a query has a commercial purpose, an auction occurs as soon as the user enters their query. This auction determines the Ad rank in search engine result pages or your location as the specific platform.

Although the formula below may be used to determine the actual price of a CPC for a PPC campaign, understanding the elements stated in the procedure that impact CPC is required to design a successful PPC campaign.

What is Quality Score?

Quality Score demonstrates how relevant the landing page experience is to consumers. This relevance affects the cost per click for the PPC campaign. The rank in which you will display the ads in the result pages of the search. Advertisers do not view an ad's actual Quality Score, although Google does display an external Quality Score ranging from 1 (poor) to 10 (excellent) at the keyword level in Google Ads. When the Quality Score improves, the cost-per-click (CPC) and the average position may decrease.

Google looks at the following three parameters while assessing the Quality Score of a landing page:

• Expected click-through rate: This rate indicates how likely a person is to click on the ad.
• Relevance is the main factor in advertisement campaigns. The ad wording should connect to the user's search.
• The effectiveness of landing pages in answering the user's queries: Is the user led to a page that offers the query's solution, and if so, does that page deliver the solution while maintaining a pleasant user experience?

What is Ad Rank?

The position of your ad on a particular paid search results page is its ad rank. The higher the work on search, the better the Ad Rank. The top ad spot will get the highest Ad Rank.

Ad rank is a mathematical number that reflects your ad position and whether or not your ad will appear for a search.

If your ad appears second, your ad rank for that particular search is number two.

Here is the equation to reflect the Ad rank of an Advertisement in SERPs:

Ad Rank = Ad quality score x Maximum CPCx Expected Impact of Ad Extensions.

Businesses generally outsource their campaigns to agencies and focus on the core domain. You can connect with the most recognized digital marketing company in India, which will manage your PPC campaigns with an intelligent, results-driven approach.

Author: Navneet

Navneet loves creative works especially animation. He has strongly vocal for the UI UX experimentation that pushes the team for regular changes. Do not miss his articles if you are interested in design works.