how to use google adwordhow to use google adword

How to Use Google Ads?

What are Google Ads?

Google AdWords/Google Ads as it is known today, is an advertisement platform built by Google. The platform works on the Pay per Click format known as a PPC in the online world. One can place their ads along with videos by placing bids per click and selecting the number of times and amount of time per each advertisement. 

Table of Content 

  • Is Advertising on Google right for me?
  • Types of Advertising on Google Ads
  •  How to Use Google Ads
  • How to Choose a Target Audience and Create Custom Audiences
  • Using the Google Ads Keyword Tool
  • Pick the Right Keywords for Your Google Ads Campaign
  • How to Write Your Google Ad
  • How to Schedule Ads in Google Ads

Google Ads allows clients to place advertisements on the search engine page while displaying search results and also on other websites that support Google Ads on their pages. It is two Way Street, if you have a website and have some space to allow ad you can earn by placing Google Ads on those pages. For these ads, Google will pay you some amount as per traffic generation. Similarly, if you are willing to publish your ad you can publish with Google Ad and generate traffic. 

There are multiple blogs and videos on the web that explain how to use google ads. The platform is very effective in generating traffic if used wisely. One can reap good results with help of Google Ads. 

Is Advertising on Google right for me?

 Is advertising on Google ads right for you or your brand or not has its core to your basic brand advertising needs? One should first dig deep into the question of whether you need advertising in general for your brand, product, or anything for that matter. 

Do you often advertise online? Would your business or brand benefit from traffic online? If these answers are yes, then for sure Google Ads is the right place for your advertisement requirements. 

Google Ads can help you target a specific audience with detailed backdrops. Suppose, you are looking for traffic from the segment of customers. You can target that audience from that geographical area easily. It is a great tool to get immediate genuine traffic without any black hat tricks. It would help you receive good traffic within your budget with a specific target audience. Though there are other advertisement options online very few give the spectrum of the audience as Google Ads.

One has to learn to use google ads effectively for their ad campaigns. There are specific services that help use AdWords effectively. These service providers have expertise in the field and can help you get optimum with a minimum budget.

Types of Advertising on Google Ads

If you are new to Google Ads it may seem surprising to you that Google Ads have different types of advertising campaigns to choose from. As you start to use Google advertising you will come across the choice of campaigns for your ads. The types that can be largely classified are:

  • Display campaigns / Image ads on the Website
  • Search Campaigns / Text Ads on Search Results
  • Video Campaigns / Video Ads on YouTube
  • Smart Campaigns / Automate your Campaigns
  • Local Campaigns / Promote locations on my channel
  • Shopping Campaigns / Product listings on Google
  • App Campaigns / Promote your app on my channel

To use Google Ads effectively one has to identify their advertisement requirements in either of the above-listed categories. By selecting the right type of advertisement for your campaign one can reap twice the benefit. Each of the above types has its advantages and drawbacks. Each of the campaigns has been designed and integrated on the Google Ads tool page to serve a specific category audience.

 How to Use Google Ads

They are easy to access and understand. To learn how to use google ads, one can refer to the platform itself and other blogs that describe the process of signing up for the platform till publishing the advertisement. The process of how to use Google Ads is broadly contained in the following steps. We will discuss a detailed step-by-step guide on the topic in one of our future articles. 

  • Sign-Up for Google Ads account
  • Set your budget
  • Select your target audience
  • Choose a Network
  • Choose your Keywords
  • Set your bid
  • Write your Ad
  • Create your Ad

You can manage multiple Ads and multiple campaigns at the same time on a Google Ad account. Though it may seem a complicated platform to use at first, it is easy to use and understand once you get through the details. 

How to Choose a Target Audience and Create Custom Audiences

Selecting a target audience and creating custom audiences for your google ad campaigns will fetch you the right traffic from the web. Both these options are a unique feature of google ad campaigns. One will get a fair idea of the target audience and custom audience once the basic structure of how to use google ads gets clear. 

The first step with a Google Ads account is to sign in and select Audiences in the Page Menu. Click the “+” button. The next step is to select an Ad Group and then select a campaign and ad group from the list. The list of the type of audience has been mentioned on the page to choose from.

Understandably, you might not know the right audience choice for the campaign if you are a newbie. 

An audience that is related to your search term is a suitable audience for your campaign. You can also look for a probable audience based on the product and its current buying audience. The potential present purchaser is the right audience for your campaign. Looking through ad campaigns of customers can help in deciding the audience for your campaign. 

Using the Google Ads Keyword Tool

As you dive deep into the topic “How to Use Google Ads” you will come across the importance of keywords and the number of their search results, bid price, and competition. At present, the Google Keyword tool is known as “Google Keyword Planner”. 

Google Keyword Planner tool is designed keeping in mind PPC advertisers. This makes the planner well-equipped with many tools. But, if you are looking forward to creating your SEO campaign there are with help of the Keyword planner tool, there are two important tools to look out for. 

1> Discover New Keywords

2> Get Search Volumes and Forecast for your Future

One can find a variety of keyword suggestions related to their brand, website or product. Find volumes and forecast helps in identifying the right keywords for your usage. It would give a clear idea of how to manage the content of SEO. 

Pick the Right Keywords for Your Google Ads Campaign

Selecting the right keywords for your Google ad campaign can be the key element to the whole exercise. Whether you want to make money with google ads or set a stronghold with SEO. There are multiple layers to the process. The first step to the right keyword starts with understanding what a good keyword is? The right keyword for your website is the one that the search is addressed for. The keyword must direct the search towards the right path. That is it must be relevant to the search and your website should be able to address the search or match the relevance. 

While finding keywords take the perspective of your customer. Put yourself into the shoes of your customer, to be able to understand what they might search for. Keywords are not only for the purpose to make money with google ads. Though it is also a part of the package, here the real game is to be able to serve every search with relevant information, words, and articles. Provide a complete package to your search results and not just aim to money-making without any good quality results. One can use the Keyword tool for keyword ideas. Also, you can target the language and location of keywords to fit in the local search results. 

How to Write Your Google Ad

Google Ads have become an important medium these days for SEO and getting large online traffic. The whole concept is dependent on the strength of your advertisement content. The content of the ad must be simple to understand, relevant, and enticing action. What we mean is that the ad content must be able to get customers to click and bring them to the website. If the ad content passes this test it would benefit your Google ads campaign. 

The advertisement should be specific and direct. There should not be huge essays and at the end only one important aspect of the whole long story. Those type of ads has no potential to run a longer race. If one can design good ad content, then it would help to make money with google ads as well. The ad content should be able to make your business stand out from others. It should be such that grabs attention from viewers and useful, interesting enough to make them click. 

How to Schedule Ads in Google Ads

Scheduling ads in Google Ads is easy one has to log in to their account, create an ad. From the menu on the left click on the Ad schedule. Further, click on the pencil icon and select the ad you want to schedule. You will have to click on the campaign that you want to schedule. Once done you can make specific selections for date and time. The Ad schedule will be created based on the Time Zone of the account. Further, click on the “Save” button and the schedule is set. If you are targeting different geographical locations then the account set time zone accordingly to reap maximum benefit from the campaign. 

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