SEO Strategy in Digital Marketing SEO Strategy in Digital Marketing

SEO Strategy in Digital Marketing

An SEO strategy is one of the most confusing terms in digital marketing. The phrase gets overwhelmed by the word strategy but frankly, it simply boils down to following simple steps. All you need to do is follow these simple steps to get your SEO right and deliver the results. In other words, an SEO strategy is simply the steps one takes to work on SEO.

This includes planning and executing the work you will do to get an SEO ranking. It includes various techniques like on-page and off-page SEO, having a mobile-friendly website, and schema among other things. A good plan will start with keywords and end up with traffic and sales for the website.

How to Build a Website for SEO

Yes. Get your website right before you start the SEO process. Webmasters get to SEO stargazing directly without clearing the in-house mess and thus adding to the mess. Your website should pass on the below checks at least to ensure that the SEO efforts get materialized into results. SEO strategies for new websites should also include the points as the basics always remain the same.

Follow the below checklist

Make Website Mobile Responsive

Ensure your website is mobile responsive. Simply press control + F12 or right-click and go to inspect. You will find a toggle somewhere by which you can check how the website looks on different screen sizes. The website should look nice in all sizes.

Getting your website to be mobile responsive should not be a big deal for a developer.

Aesthetics and User Flow

Ensure your website has good aesthetics and users are able to figure out what, where, and how of your website.

You can show your website to friends and family and ask for their opinion on aesthetics and if they felt navigating through the website easily. You might want to do one more check on images, fonts, and colors and do necessary changes.

Page Speed in SEO

This is a very crucial factor in SEO ranking and a bit tricky. Your website should clock 80+ page speed on both website and mobile. Anything lower than that, your SEO techniques may not be very effective. There are simple steps and ways to ensure that and Google even guides you in the steps to follow.

There are many steps that can come in the above category but being more SEO in nature than website development, we have kept them separate.

seo strategy to increase CTR

On-Page SEO Checklist

On-page SEO strategies are the steps you do that get reflected on the website pages. On-page SEO plays a more important role than off-page SEO work which we will see later.

Schema Markup Generator for Website

Schema is the yellow book in digital marketing as decided by Google, Yahoo, and Yandex. Writing your schema and publishing it is very easy. You can do publish the schema through Google tag manager easily. Schema helps you in getting featured in the snippets which helps you big time in getting traffic.

Add Sitemap to Website

Update and publish the sitemap on a regular basis. In WordPress websites sitemap is created by itself but you might have to do it yourself in other frameworks. There are free sites by which you can easily create these sitemaps and then publish them using Google Tag Manager.

How to finalize the keywords for SEO

This is the most crucial part of your SEO strategy as you finalize the keywords where you would love to get yourself ranked. Google’s keyword planner should be your first tool for this. Ask yourself, what text users might put in Google to look for your website.

Check the volume of traffic in these keywords and finalize around 30 of these high-volume keywords. These are the keywords your rest of the SEO process would be focused on. So place a lot of importance on it.

Competitor Website Analysis

Once the keywords are finalized, look at the websites that are getting ranked on them. These are the websites you need to defeat. Analyze these websites and you will find lots of insights as to the content they have used, Meta tags employed, and what all blogs have been published. You should get a fairly good idea of the basic SEO strategy your competitors are employing and should help in designing your own too.

You will see key patterns in how your competition uses Meta tags.

Meta Tags for SEO

All on-page SEO Strategies begin with Meta tags. Work on Meta tags and make sure to use your keyword especially initially in the title and description. The description should explain what the user would get once they click on the URL in Google searches.

Meta tags should be done with special care keeping in mind the character limit – 60 characters for the title and 150-160 characters for the description.

Url Optimization SEO

Keep your UR short, and to the point, and include your keywords in it. Once done, these URLs should not be ideally changed and if done, redirects should be employed to make it up.

Image Title and Alt Tags SEO

Use images wherever required to support the text in posts and pages. Ensure the name of the images is as per the Keywords and their semantic keywords. Every image should have alt text which again should be as per keyword and its semantics.

Content Optimization in SEO

You should now start focusing on content as it is the king of digital marketing. Based on the keywords, finalize the blog posts you would be published in the coming time. One blog per keyword should get you going. Try to keep the blogs clear, concise, detailed, and engaging for users.

Users should connect well with your content and look to read more of it. The use of images, and infographics help in building this. The use of keywords and semantic keywords in these blogs will further the cause of your basic SEO strategy.

Look at the blog trends that are going on and you should get a list of blog topics you should be working on.

Improving Your Content Quality

Once published, keep a sheet of the dates when they were published and visit this sheet on a regular basis. Try to update the blogs every couple of months. Basically, add a new dimension that you might have missed out on or something absolutely new but closely related to the blog topic.

This simple step keeps the content fresh in the eyes of Google and adds to your SEO.

Internal Linking in SEO

Once the blogs start coming through, you should start looking for internal linking them and other pages you might have. Internal linking helps the flow of SEO juice flow easily through the pages, keeps users hooked on the website as they switch to other pages and posts.

Check and Update Broken Links Regularly

Check out broken links on your website and get them replaced on a priority basis.

Off-page SEO Checklist

Once the on-page strategy is placed and running with each post published, you should now start working on off-page techniques. An off-page SEO strategy is everything you do not on your own website. Some steps in this direction are:

Backlinks in SEO

They still hold the center stage in SEO and Google pays a lot of weightage to them. Whatever backlinks creation should be done on websites with high Domain Authority (DA), high Page Authority (PA), and low spam score. These backlinks act as a booster to your website and improve the rankings.

backlinks for SEO

Social Sharing

Be active on social media as it acts as a good signal to Google and boosts your SEO rankings. Post on social media on a regular basis which also drives traffic to your site.

Guest Blogging SEO

Guest blogging should be an important part of your SEO strategy.

Identify bloggers and websites that are in the same sector as you are. Reach out to these webmasters and request to publish blogs on their websites. Once approved right a really nice one and target the keywords and place anchor on them to appropriate pages. This will give you a strong backlink and traffic in the future.

Infographics Submission

Create nice and informative infographics and use the abundantly on the website. Other users will use these infographics on their website and backlink to your page as the source. This creates backlinks to your pages and boosts SEO ranking.

Sharing Backlinks

You can also approach other websites and ask to share backlinks. This is a mutual benefit understanding as both parties gain a backlink with very little effort.

Share Blogs on Social Media Platforms

Sharing blogs on social media is a nice way to get good quality traffic and add variety to social media. You can also have functionalities to make users share these blogs on social media or any other platform.

These are some of the basic SEO strategies and steps you should employ to get the SEO ranking.  A good SEO strategy will incorporate all of these things in a fair amount so that nothing gets left behind. As the algorithm followed by search engines are not very clear, there is no sure step for success in SEO except experimentation and figuring out what works best for you. Finding a good SEO Service in Delhi can be a daunting task and finding one with a plan might be really difficult. AMITKK is one of the best SEO company in India for sure results and our clientele stand testimony to that.

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