An SEO strategy is one of the most confusing terms in digital marketing. The phrase gets overwhelmed by the word strategy but frankly, it simply boils down to following simple steps. All you need to do is follow these simple steps to get your SEO right and deliver you the results.
An SEO strategy is simply the steps one takes to work on SEO. This includes planning and executing work you will do to get SEO ranking. Simply put it is the process you will follow to get ranking and traffic on your website.
Let’s look at some points t get you going in the SEO strategy:
Yes. Get your website right before you start the SEO process. Webmasters get to SEO stargazing directly without clearing the in house mess and thus adding to mess. Your website should pass on below checks at least to ensure that the SEO efforts get materialized into results.
Follow the below checklist
Ensure your website is mobile responsive. Simply press control + F12 or right-click and go to inspect. You will find a toggle somewhere by which you can check how the website looks on different screen sizes. The website should look nice in all sizes.
Getting your website to be mobile responsive should not a big deal for a developer.
Ensure your website has good aesthetics and users are able to figure out what, where and how of your website.
You can show your website to friends and family and ask for their opinion on aesthetics and if they felt navigating through the website easily. You might want to do one more check on images, fonts, and colors and do necessary changes.
This is a very crucial factor in SEO ranking and a bit tricky. Your website should clock 80+ of page speed on both website and mobile. Anything lower than that, your SEO strategy may not be very effective. There are simple steps and ways to ensure that and Google even guides you in the steps to follow.
There are many steps that can come in the above category but being more SEO in nature than website development, we have kept them separate. Let’s look at the steps in your SEO strategy that will help you achieve ranking on the first page.
On-page SEO techniques are the steps you do that get reflected on the website pages. On-page SEO plays a more important role than off-page SEO work which we will see later.
Schema is the yellow book in digital marketing as decided by Google, Yahoo and Yandex. Writing your schema and publishing it is very easy. You can do publish the schema through Google tag manager easily. Schema helps you in getting featured in the snippets which helps you big time in getting traffic.
Update and publish the sitemap on a regular basis. In WordPress websites sitemap is created by itself but you might have to do yourself in other frameworks. There are free sites by which you can easily create these sitemaps and then publish them using Google Tag Manager.
This is the most crucial part of your SEO strategy as you finalize the keywords where you would love to get yourself ranked. Google’s keyword planner should be your first tool for this. Ask yourself, what text users might put in Google to look for your website.
Check the volume of traffic in these keywords and finalize around 30 of these high volume keywords. These are the keywords your rest of the SEO strategy would be focused on. So place a lot of importance on it.
Once the keywords are finalized, look at the websites that are getting ranked on them. These are the websites you need to defeat. Analyze these websites and you will find lots of insights as to the content they have used, Meta tags employed and what all blogs have been published. You should get a fairly good idea of the SEO strategy your competitors are employing and should help in designing your own too.
You will see key patterns in how your competition uses Meta tags.
Work on Meta tags and make sure to use your keyword especially initially in title and description. The description should explain what the user would get once they click on the URL is Google searches.
Meta tags should be done with special care keeping in mind the character limit – 60 characters for title and 150-160 characters for the description.
Keep your UR short, to the point and include your keywords in it. Once done, these URLs should not be ideally changed and if done, redirects should be employed to make it up.
Use images wherever required to support the text in posts and pages. Ensure the name of the images is as per the Keywords and their semantic keywords. Every image should have alt text which again should be as per keyword and its semantics.
You should now start focusing on content as it is the king of digital marketing. Based on the keywords, finalize blog posts you would be published in the coming time. One blog per keyword should get you going. Try to keep the blogs clear, concise, detailed and engaging for users.
Users should connect well with your content and look to read more of it. The use of images, infographics help in building this. Use of keywords, sematic keywords in these blogs will further the cause in your SEO strategy.
Look at the blog trends that are going on and you should get a list of blog topics you should be working on.
Once published, keep a sheet of the dates when they were published and visit this sheet on a regular basis. Try to update the blogs every couple of months. Basically add a new dimension that you might have missed out or something absolutely new but closely related to the blog topic.
This simple step keeps the content fresh and keeps the content fresh in the eyes of Google and adds to your SEO.
Once the blogs start coming through, you should start looking for internal linking them and other pages you might have. Internal linking helps the flow of SEO juice flow easily through the pages, keeps users hooked on the website as they switch to other pages and posts.
Check out for broken links on your website and get them replaced on a priority basis.
Once the on-page strategy is placed and running with each post published, you should now start working on an off-page SEO strategy. An off-page strategy is everything you do not on your own website. Some steps in this direction are:
They still hold the center stage in SEO and Google pays a lot of weightage on them. Whatever backlinks you create should be done on websites with high Domain Authority (DA), high Page Authority (PA) and low spam score. These backlinks act as a booster to your website and improve the rankings.
Be active on social media as it acts as a good signal to Google and boosts your SEO rankings. Post on social media on a regular basis which also drives traffic to your site.
Guest blogging should be an important part of your SEO strategy.
Identify bloggers and websites that are in the same sector as you are. Reach out to these webmasters and request to publish blogs on their websites. Once approved right a really nice one and target the keywords and place anchor on them to appropriate pages. This will give you a strong backlink and traffic in the future.
Create nice and informative infographics and use the abundantly on the website. Other users will use these infographics on their website and backlink to your page as the source. This creates backlinks to your pages and boosts SEO.
You can also approach other websites and ask to share backlinks. This is a mutual benefit understanding as both parties gain a backlink with very little effort.
Sharing blogs on social media is a nice way to get good quality traffic and add variety to social media. You can also have functionalities to make users share these blogs on social media or any other platform.
These are some of the SEO strategies and techniques you should employ to get the SEO ranking.
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