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The social media and the world are full of designs and other kinds of attractions. Getting someone to spend a fleeting second on your design can be a huge task. Unique designs and creativity are the answer or else it would flow in the crowd itself.
I try to make the designs as unique as possible to hold the attention of the viewer. Raise the curiosity of the viewer to make them go through the design and consume the communication.
The aesthetics of the graphics design are always kept high to make them stand apart. Very careful selection of fonts, colors, images and their combination creates a lot of difference in the end creative.
Every graphics and video that I create has to communicate a story and pass a message to the viewer. The story has to be provided in a subtle way which makes the viewer think of the brand and probably remember the brand or at least its communication.
Every graphics and video has to have a call to action. Something like book a table or buy a book so come out clearly in the graphics. The design should not be just any other design but a conversion tool for the brand.