how to make existing website mobile friendlyhow to make existing website mobile friendly

How to Make Website Mobile Friendly?

According to a recent research, 80 % of top websites are optimized for mobile users, and the number still grows. Mostly all the internet users prefer to access any website on their smartphone, as it is quite handy and easy. It is mandatory that your website must be optimized for mobile devices. For starters, 80% of the top websites according to the recent research were optimized for mobile users. In addition, 80% of all Internet users have Smartphone. It becomes easy for people to browse the Internet from their mobile devices.

Don’t you think at times that everyone is glued to his or her smartphone almost all the time? Hence, it is very necessary to understand how to make existing website mobile friendly. Our love for mobile devices makes it easier for your current and prospective customers to access your site.

Steps covered in the article to make existing website mobile friendly are:

  • Make use of simplified menus
  • Installing a responsive theme
  • Keeping the forms short and simple
  • Displaying your CTAs clearly
  • Customer service must be easily accessible
  • Including a search function is mandatory
  • Size does matter
  • Eliminating the pop-ups
  • Avoiding large blocks of text
  • Choosing the right font
  • Speed must be a priority
  • Widths must be in terms of percentages
  • Make your site responsive using media queries
  • Get Accelerated Mobile Pages (AMP)

Statistics say that more than half of the global web traffic comes from mobile devices and this number continues to grow each year. The trend of glamorous Smartphone and smart gadgets will continue in the coming years. The numbers continue to grow rapidly in these years.

In few areas like Asia, the web traffic from mobile devices is more than 65 %. You are missing a lot of traffic if your website if not mobile friendly. This will affect and prevent your website from getting more traffic too.

Optimizing your website and content for mobile is necessary, even though it might seem like another chore to do. Doing this will not only will it help you get more SEO traffic in both the short and long term, but it will also help you with your conversion rates.

Google too has made it clear that it wants to serve mobile users with mobile-friendly web pages. Hence, no matter what industry you’re in or where you’re located, your site needs to accommodate mobile users and it becomes necessary to think about how to make existing website mobile friendly. There are several ways you can optimize content for mobile. We encourage you to put as many of them into effect as possible.

Let us first understand a quick definition of mobile-friendly

Mobile-friendly content means that content appears well not just on desktop computers but also on smaller mobile devices. This is also about the visuals, that the user interface must be easy and simple. If you are wondering about how to make existing website mobile friendly, you must first understand the meaning of this term- mobile friendly. This includes that the text is easily readable, links and navigation are easily clickable, and it is easy to consume the content in general.

You can test your site for mobile-friendliness in two ways. Mentioned below are those two ways. Both are quite easy to use.

The first is with Google’s own mobile-friendly test tool, which is something that everyone should use.

Second option is to use a site like this mobile phone emulator, which lets you see what your site looks like on a variety of different phones. Although it will not give you a grade like Google’s tool will, but you will be able to see if anything shows up weird.

You might have heard about ‘responsive’ design and this is typically used as a synonym for mobile-friendly design although that is technically not true. This includes that the screen’s size changes and the entire content is adjusted to match the screen size. Hence, responsive design is a clear winner in most situations.

Expert tips on how to make your website mobile-friendly-

Make use of simplified menus

It is obvious that mobile screens are significantly smaller than laptop or desktop screens. Hence, if you want to understand how to make existing website mobile friendly, keep this in mind while designing your menu options. The menu of desktop site is more extensive and has many options unlike the mobile screen and hence, it complicates things on a smaller screen.

No one would like visitors who have to scroll or zoom in and out to see all the navigation choices. It is necessary that everything is concise and fits on one screen.

Considering the cost

You may wonder that how much it costs to make a website mobile-friendly. Cost is one of the factors considered by website owners who wish to know how to make existing websites mobile friendly.

You have three options:

A free mobile friendly website. You will need hosting and a domain name. This will cost you nothing!

A paid mobile friendly website

A custom mobile friendly website

Installing a responsive theme

For an established site, installing a responsive theme probably may not be the best option but if it is a low traffic site, or you are just getting started, then installing a brand new responsive theme is easy solution. Head over to your WordPress dashboard if you are using one and under ‘appearance’ click on ‘themes’ and then click on ‘install themes’. Then put in ‘responsive’ and hit search. This will bring up all of the themes in the WordPress database from which you can choose the one that is best for your site, and that is responsive, and install it.

Keeping the forms short and simple

If you are asking the visitor for a lot of information, it is not an effective approach. Remember to change the design to keep your forms short. Think about all the different forms you have on your website. If someone is filling out a form on their computer, it’s not as big of an issue because it’s easier to type and navigate on a larger screen. Unfortunately, this isn’t the case with Smartphone and tablets.

Displaying your CTAs clearly

If you want to have an effective mobile web design, your call-to-action buttons need to be obvious. You do not want to overwhelm the user by trying to squeeze more than one CTA on the screen, since we are dealing with a smaller screen here, Your CTA needs to focus on that primary goal. A study says that 53% of websites have call-to-action buttons that take users more than three seconds to identify.

Focusing your attention on your CTA buttons will give you an edge over your competitors. Your CTA should be easy to spot in just one or maximum two seconds if you are searching for how to make existing website mobile friendly.

Customer service must be easily accessible

People will have issues no matter how much time and effort you put into simplifying your mobile web design. It is all part of running a successful business and website. The key here is being able to quickly and effectively help your mobile site visitor’s work through their problems. Provide your phone number, email address, and social media profiles.

Put yourself in the shoes of a frustrated mobile user who has a question or problem. Do look forward to adding obvious customer support information to your mobile web design is something that cannot go overlooked.

Including a search function is mandatory

When it comes to how to make existing website mobile friendly, some of you may have a menu with 20 or 30 different options on the site. You must encourage the users to search for what they want and reduce your need to rely on a large and complex menu. At first, it may be impossible to try to simplify those options to fit on just one page. However, it can be done, especially if you add a search bar to your mobile site.

You will realise that use of too many options will confuse the visitor and kill your conversions.  Do implement a search bar to simplify your design and make it easy for mobile users to find exactly what they are looking for.

Size does matter

It is easy to control a cursor from a mouse or keypad. Similarly, it is easy to navigate on a desktop. However, browsing with your thumbs on a 4-inch screen is not as easy. Buttons need to be large enough to be tapped with a finger. Having to tap the same button, several times to make it work will frustrate mobile users visiting your website. Make sure you keep enough space between buttons so someone does not accidentally click the wrong one.

Do not forget to keep in mind the placement of clickable items. You must avoid the corners since it is hard for a person to reach those places with their thumb while holding a mobile device.

Eliminating the pop-ups

People do not like pop-ups especially when they are doing something very important. Pop –ups are annoying and hinder the user experience. They become even more of a nuisance because they are so difficult to close. It is best to remove these pop-ups altogether. Do think of some creative and other ways to promote whatever your pop-up is advertising. Do a lot of testing if you do decide to keep a popup on your mobile site.

Avoiding large blocks of text

Large blocks of text are overwhelming and difficult to read. Reduce the amount of text on the screen of your mobile website.  You will need to use some words to communicate with your visitors, but keep sentences and paragraphs as short as possible. You must keep these elements in mind whenever you are adding text to your mobile site- Can the visitor comprehend your message? What is the visual hierarchy? Where is their point of focus?

Choosing the right font

Know that picking the right font is a crucial design principle. You do not want the text of one line to run into the text of another. Make use of fonts to set two lines of text apart. Remember that the fonts need to be clear and easy to read. This is important because remember that you have a small space to work with. You cannot rely on a page break or image every time you want to separate text.

Speed must be a priority

You may implement various changes on your mobile website but you need to keep its speed in mind. Research says that 53% of people will abandon a mobile website that takes more than three seconds to load. The best way to keep your page loading time as low as possible is by simplifying your design. Do remember to eliminate unnecessary heavy images and flashing lights. Remember that simple websites load faster and have higher conversion rates.

Widths must be in terms of percentages

If you want to know how to make existing website mobile friendly, you must carefully study and understand the following points. Remember that all HTML elements (e.g., “divs”) have some sort of width assigned to them. Now, if you click on an element in the left window of the panel, the corresponding CSS (style properties) values will be displayed in the right window. You will now see a value for “width” specified. Now, this value can be set in terms of pixels (essentially tiny blocks on the screen) or a percentage. On the contrary, if you specify widths by pixels, the widths of those elements do not change as the screen size changes.

Make your site responsive using media queries

When you think of how to make existing website mobile friendly, have you ever wondered how some pages not only resize as the screen size changes but also reshape?  Well, this is done using responsive design through media queries. Certain sections might get wider or thinner than before, and other elements may move altogether. You can then change it so that your content elements become larger or smaller, whatever is needed to make the content more mobile-friendly.

If you always wish for more, get Accelerated Mobile Pages (AMP)

AMP or Accelerated Mobile Pages are still HTML pages, but they follow a specific format. For certain relevant queries, these pages get priority in the search results of mobile users. Google has teamed up with a bunch of huge brands to create and support them. You must understand that they load fast for mobile users, which is why Google is encouraging content creators to make them.

If you are looking forward to how to make existing website mobile friendly, you must understand that your website needs to be optimized for mobile users. Hence, you need to understand some important design principles. This can be done by simplifying your menu choices, and keeping forms short. If you do not optimize your content for mobile users, you’re behind the curve and missing out on traffic.

Realize that people are using their thumbs to tap on the screen, so buttons need to be sized accordingly. Get rid of pop-ups as well. Do make sure your mobile site loads as fast as possible under every circumstance.

Carefully select an appropriate font that is easy to read. You need to follow these top mobile design principles to maximize traffic and conversions on your mobile website. Take care of the CTAs. You must understand that the technology is moving ahead and gadgets are becoming compact. Hence, it is essential to know how to make existing website mobile friendly.

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