Not just digital, we deliver offline marketing services too
We have efficiently delivered various campaigns that have rocked the marketing space. We work by analyzing consumer behavior from across various channels and create campaigns with strong strategies and alluring content. All these help increase the consumer pull, thus boosting your sales.
From printing, visiting cards, brochures, pamphlets to activating societies and malls to organizing big events and meetings our team delivers in budget and time. We have a strong team that executes product sampling and outdoor marketing easily.
Our offline marketing services complement our digital services beautifully and you do not have to go anywhere else for this.
The return of investment of any business depends on the marketing and advertisement of the products or services offers. We at AmitKK understand that the message you deliver to your prospective customers is the only hook. We assist you in choosing the right offline marketing platform for effective communication. Our offline marketing techniques help brands differentiate themselves from their competitors. We help you distinguish your brand at various levels, from strategy building until creating your visual identity online.
Complete print solutions for all kinds of collaterals
Outdoor marketing solutions covered ened to end
Promote your products with videos and animations
The right advertisement can do wonders for your business. We create advertisements in print media that stand out and reap amazing results. The creative team at AmitKK is well capable and creates buzzing campaigns that generate leads and enhance brand awareness. We provide offline marketing services via print media like magazines, newspapers, journals, and more. Whatever the medium is, we are ready for the challenge.
What more interesting is, we offer the lowest competitive printing price but not at the cost of quality. Be it flyers, leaflets, outdoor hoardings, standees, or any installations, we have all the print capabilities, digital, offset, screen or more.
Offline marketing is not limited to print media. We provide you with an opportunity to take your brand amidst the masses. We take care of everything from creating the initial design to choosing the right location for your banners and market your brand without draining out the budget.
Our marketing team understands the nuisances of creating an outdoor marketing campaign and works on creating one that highlights your brand in a positive light. We create awareness for the products or services you offer via offline marketing in journals, magazines, and more.
Businesses need to connect emotionally with the target audience to increase brand awareness and loyalty. Visual storytelling is the future of marketing that enhances product identification and conveys the right message. A video, when done right can create a strong recall and impressively push your brand sales.
Malss and societies activated to showcase your product
We install on calls to connect with commuters easily
Product sampling for first hand feedback from customers
The prime objective of offline marketing is to make direct touchpoints with the end-users. What could be more effective than having your brand presence in mass gatherings. Thus, marketers target the malls, high rises, society and communities where they expect huge footfall every day.
Be it user engagement activity, display endorsement, free sampling or ground activation, these have evolved as the most popular mediums for offline marketing promotion and we help brands successfully execute them. From recce to planning to design & branding, resource management, execution, data collection and reporting, we manage activations, end-to-end in any parts of India.
One of the common offline marketing tools is canopy installation. We have a complete expertise to design, procure and install tailor made canopies in any shape and material. Single or multi column, curved, square or round cornered, we can customize it as per your requirement. We also keep ourselves updated about what’s going in the industry and adopt the trend for bringing in innovation to installations. We have worked for various brands in different industries, so we can cater to any line of business to assist with canopy installations.
As part of experiential marketing, product sampling has proven to be an effective tool to hand out product samples to the end users for trial. Industry reports indicates that 73% of the consumers are likely to buy a product after trying it, while only 25% would do it after seeing a TVC.
The freebies are a lucrative way to pull the customers to try the product, build trust and ultimately covert them as loyal users. From super market to event to selective sampling or street sampling, we have hands-on experience in all. We have done demonstration campaigns for both soft and hard launch of dry and wet products. We plan, facilitate and execute budgeted activations for product sampling across cities.
Our creative team works with you to create a convincing visual for your business, thus showcasing your brand in a new light to the world.
Some of the other offline marketing services we provide include, but are not limited to
In this era of digitalization, is the evolution of online medium as a powerful tool for marketing making the offline or traditional marketing redundant? Well, no wonder, if this question arises in many of our heads. After all, online marketing campaigns are quantifiable. Real-time tracking, mapping of conversion rate w.r.t ROI is very much possible here unlike offline media.
But, here’s why we still can’t do away with offline marketing:
Even today, in many Indian households, consumers are not so comfortable in making buying decision or final purchase online. Traditional media is the only way to reach out to people with such traditional outlook. Offline channels are a great way to making direct touchpoints with the end users. For mass promotion, offline marketing is ideal. The classification of TG also comes in play here. For rural or tier 2-tier 3 areas, offline marketing would always work better. For targeted niche campaign, we can turn to online mediums. But for products with mass appeal must be promoted through offline marketing to have visibility and awareness leading to sales. Therefore, offline marketing is still a great aid for brand solutions.
For the marketers, the million dollars question at this moment is whether to push online marketing or offline. While many talks in favor of online platform, there are also people who question its credibility as a suitable alternative to offline marketing. We at AmitKK, do not believe or encourage any such demarcation. We always take a holistic approach instead of limiting ourselves and consider 360-degree marketing as an ideal practice. So, when we talk about 360-degree marketing, how can we do away with offline marketing?
The line between online and offline is blurring.
Both these forms of marketing have its own uniqueness. Offline marketing has a lot to offer, from print advertisement, TVCs to outdoor, direct mails, events & activations. The direct connect with the users is the biggest strength of offline marketing. The interesting finding suggests that 40% of the users who search online, end up buying the product after getting influenced by offline channels. So, undeniably, offline marketing was, is and will be a strong pillar for marketing in the days to come.
Offline marketing has been at the forefront of our overall marketing strategy. Therefore, we have been quite selective about the agencies we choose. We have always believed working in multi-agency model until we got to work with AmitKK. They catered to all our offline marketing requirements and owned each entity as separate with equal importance. Highly recommended, especially if you are looking at focused offline marketing.
Sales and Marketing Manager
Tangibility factor of offline marketing is what makes it even more complex for the marketers to execute. We were tired of goof ups and damage control working with our previous offline marketing partners. We were in desperate need for an agency for launching our new product line and I remember one of our partners recommending AmitKK to us. It was the first time when our offline campaign went smooth and we saw an overwhelming response at the end.
Owner - Shadanga
Our yearly brand campaign is about multi-channel marketing. For offline marketing like Activations, Roadshow, Sampling, Outdoor hoardings and others, AmitKK has always been a one-stop-shop for us. They precisely know what to do, when and how. The thing I most appreciate about them is that they are not a mere order taker, they put their thoughts into the project, come up with out-of-the-box ideas and even do not hesitate to contradict to any points suggested by us. That’s what I call working as a team.
Owner - CSEL
Online marketing has overshadowed the offline marketing in recent years. For a traditional company like ours, however, it still holds a lot of significance. I remember opposing the decision of higher budget allocation for online marketing and went against the tide to convince the management for offline activities. That quarter, I remember, offline marketing was the highest contributor to the revenue. I even remember receiving an appreciation mail from the VP. All the credit goes to Amit KK.
Owner - Shake Buster
AmitKK is not just a service provider to us, over the time, they have become a part of our family. We count on them for the best solutions. No matter how small the budget, or the scale of the activity is, they always suggest the best fitted strategy that delivers highest ROI.
Owner - Whitesmile
We at AmitKK believe that your business is unique. We follow a unique approach and stay away from cookie-cutter offline marketing strategies. The challenges you face might be the same as other companies, but we understand that your goals are different.
Choose AmitKK for an impressive offline marketing service, as we do not just create advertisements, but instead, we work to build highly successful campaigns.
Looking for a marketing team that delivers amazing results? Get in touch with us right away.
We provide offline marketing services along with online marketing services.
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