There are so many newbies in the search engine optimization(SEO) business who try hard to unlock the secrets of how to improve Google search ranking and performance. It is important that one does this without incurring penalties. We all know that the first page of Google receives 95 percent of web traffic. Others however manage to receive 5 percent or even less of total traffic.
Everyone wants to be among the top ten Google searches, but the truth is, it takes resourcefulness, dedication, persistence, and creativity to do so. This becomes necessary because of the regular updates in Google Algorithms. Although one must understand the basics of SEO, you must also understand the new SEO rules and learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.
The article covers below points to improve Google search ranking:
There are certain key points that one must remember. Below given are the guidelines or tips one must know on how to improve Google search ranking.
Google is constantly changing their algorithm. Most of these changes are not publicly announced. Renowned Google executives like Gary Illyes and John Mueller have also confirmed this fact. Hence, one must constantly keep the research on and keep oneself updated.
Do you really want to improve the ranking of your website?
Knowing where your website stands now is very important. There are several tools and resources for doing so. SERPs.com is one tool you can use to check the site keyword ranking. If you have been targeting some specific keywords in your content, SERPs.com will be of great help to know the rank of your keyword.
Keywords generate the traffic and hence it is essential to find out how many visitors find your site. One must make a detailed analysis of the same. There are various tools that will scan your keyword and make it easy to get the data that you need from Google Analytics. This helps in understanding the broad picture relating to keywords on your site.
Having a mobile-friendly and user-friendly interface is mandatory Your site must be mobile-friendly and should have a simple yet powerful UI. Lots of users use mobile phones and hence, the site must work as perfect as it runs on any computer system. You can take up Google’s mobile-friendly test to help you determine whether your site is mobile friendly. Do remember to make necessary changes in the site as and when the algorithm changes.
Understanding the current penalties is extremely crucial. You must first diagnose them in order to understand where the actual gap is. There are various tools for diagnosis. Use any one of them and understand if there is any anomaly or resistance. Trying to cut down your penalties is as important as knowing how to improve Google search ranking.
Do vast research on keyword
You must understand what commercial keywords are and find your own keyword accordingly. To be effective, you must pinpoint the keywords that your target audience is using to find your site. Search for various keyword ideas and if required, reframe your keywords. That is how the business works – stronger the keyword, better is the chance to be among the top Google searches.
It is essential to attract relevant traffic. Hence, optimizing the individual web pages is also having the same importance. Consider reframing your content and the HTML source code if necessary. Everyone loves it when the toughest work is done in the simplest form. Do take care of the user interface. No one likes a messy UI that is too difficult to handle or cannot be understood easily. Make it simple to attract more traffic.
Make appropriate use of keywords to create great content for your site Keywords when used appropriately and in the right places are powerful and are like catalysts to achieving great content. Understand the number of times you need to put your keywords. Understand the places in the content where they are going to appear(Never stuff them unnecessarily). Choose these places wisely. Writing detailed and resourceful content, supplementing it with apt titles and meta tags will help a lot in improving your ranking. This will attract raving fans; get your content shared on social media platforms, and garner relevant and high-authority links naturally.
It is essential to have a structured form of links. One must decide the correct sequence of the words your link contains. Build your links in a way that will attract the desired traffic and the ones that can be easily remembered. You see, the secret to how to improve Google search ranking is quite simple.
Last, but not least, always make sure that your content is unique. Do not forget to add your touch of spice or flavor to your content. This makes it unique and interesting for the readers. No one loves monotonous content and reading the same things on almost all the sites. With all the above tips, you will be able to improve your Google search ranking and your site will be among the top searches.
Also, the experience is something that does count. You are going to learn the real game when you are going to play it. Theory may help up to a certain extent, but you are going to understand behind the scenes stories only once you start doing it. You may come up with your own ideas and logic. Every site is unique and it has its own attributes. Matching them with the requirements is all a game of permutation and combination.
Go ahead and share your tricks and tips on how to improve Google search ranking. Your experience is what will help you throughout. Considering the above points will trigger your process of achieving a good search ranking on Google. All these tips may appear to be technical, but with some research and experiment, you will definitely be a “pro” soon.
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