Landing pages are an aspect of local SEO that has never really changed. A landing page aims to push the user down the conversion funnel into becoming a customer. And because it is simple, it works. But today, the buyer is a lot more empowered. They have a lot of choices available, and so they take their time to choose.
Getting them to become customers is a lot more difficult now.
This is why brands are moving towards hyper-customized landing pages. These pages are customized to most aspects of customer preference. This can help get customers invested in your ideas. And the thing that enables these landing pages to work is content. You need the highest content standards when you are creating a landing page. Here, quantity is not important as quality and creativity.
A landing page needs to be able to convince a potential lead to become a customer as quickly as possible.
2. Partnerships With Other Brands for Local Events
When it comes to modern local SEO, collaborations are an aspect that works really well today. Brands, both big and small, have been collaborating to get the best out of their respective marketing processes. This can be a great way to attract consumers to both brands.
Content here forms a common ground for the partnership. Brands rely on optimized content deliverables that can produce a cohesive campaign.
Even big brands such as Google have been working with smaller online brands and influencers.
A good example of this is Google’s Instagram campaign for their Pixel smartphone. Google Canada collaborated with Photofied, an influencer on Instagram, for their campaign. This became a huge hit with the locals. And this was made possible with quality content creation in the background. Content can help bridge brands together for a more powerful marketing campaign.
Probably the most important part of a content campaign is the ability to help your audience. People appreciate that brands are trying to help them learn about different aspects of the niche.
They understand that it enables them to make better purchase decisions. Content forms the platform from which people are able to learn. You can use content marketing to get them to choose better products or services.
The key here is to keep it as objective as possible. As we have discussed before, today’s customer is a lot more informed than before.
They are able to discern between simple marketing speak and content that actually offers value. This is why you should spend time creating informative local SEO-based content. These also have a good chance of being shared with each other.
A brand’s quality is generally linked to the kind of content they share on their website or social feed. Top brands usually share top content; that is how it generally works. For local SEO, if you need to improve your brand’s credibility, you first need to look at your content creation pipeline.
Making changes to it can effectively improve your local SEO strength and brand reputation.
As a brand, it is important to set and exceed expectations in the local market. You need to make clear the type of content that your customers can expect from you. Here, you need to stick to a particular style of delivery that can work for you and your audience. An example of this would be Nike.
Nike is a brand that is synonymous with sports and inclusiveness. If you’ve checked their feed, you’ll notice that they follow the same narrative for a majority of the images. They are all created to inspire you to improve yourself.
For local brands, the market is a highly competitive place. Here the shifts in market trends are much quicker than national SEO. This means you need focused local SEO to keep ahead of your competition. And one of the key parts of a high-performance SEO campaign is content marketing.
Google algorithms have become a very complex beast. Today, it is not as easy to reverse engineer it and guarantee results. The best way to become better than your competitors is through content creation.
Regular content can help your business stay ahead of the pack. And it is practically a guaranteed method that has no downsides. High-quality content has always delivered the goods for brands of all sizes. And most SEO agencies these days are focusing on content management as a quick method to get rankings.
One example to look at is Hubspot and its content creation funnel. Hubspot creates over 400 blog posts over a 4-month period to get 300% more leads.
Expectations of brands have changed considerably over the years. Today’s brands are not just expected to sell products, and they are also required to connect with their audience. This is why a lot of brands these days have a separate team for building community. And the best method to build a strong brand community is through content creation.
SEO encourages community-centric operation. And when it is local, the focus is even higher. Creating relevant content is not just beneficial for your business from a sales standpoint. It also encourages users to band together as a community that supports and exchanges ideas about your brand.
Here, it is important to encourage them to do so through custom communities online like social media. It makes marketing much easier and more effective. You are able to push promotions or discounts to your target market a lot easier.
Any brand can be judged through the quality of its content. This is the thought that echoes through the minds of the people today.
Quality brands are synonymous with quality content. The expectations from customers about their brands are really high today. This has led brands to focus more on their content development rather than other SEO methods.
Trust is important for a business. And even more so when the business is buying for local SEO. The reason is that local SEO is a lot more volatile than national. Local SEO is where brands need to make their name before progressing. The key to gaining trust here is to keep your content authentic and genuine.
Do not try to sway facts or content your brand’s way. This will end up being called out by your audience. You should also make it a point to let your brand’s personality shine through your content. Top brands have unique brand personalities that people relate to them.
Every brand and business knows that advertising is getting progressively more expensive as time goes on. This is why a lot of companies are looking for ways to mitigate ad spend. The ideal local SEO process would be organic, which doesn’t require upkeep.
Content creation can help you get maximal reach with minimal spending. And because it doesn’t require monthly spending, it is a much more viable method to get local SEO performance than just relying on ads.
Compared to paid ads, content marketing offers a much higher ROI. And the best part of the content is that it continues to accrue interest and offer value indefinitely.
So if you’re looking for a long-term solution for your website’s local SEO, content is the best choice. It also enables quality lead generation, which you just don’t get with paid ads. This is also one reason why brands are increasing their content creation budget while reducing ad spend.
For businesses aiming to get more local reach, it is important to get good reviews from your local audience. Reviews have become a great source of mouth-to-mouth marketing. It is also one of the best forms of trust-based marketing for all sizes of brands.
The more good reviews your business has, the more chances you will attract more customers. Customized content creation has proven itself when it comes to getting the best out of your review experience.
91% of all people say that customer reviews are likely to make them buy into a brand. This single statistic talks about the power of online reviews in the current marketplace.
Brands need to have a solid base when it comes to reviews. And it is important to understand that not all of them are going to be good as well. Here, through content, you can build reviews to be a platform for engagement. You can use this to get even more people interested in your product.
In a local market, promotion can become a difficult issue because of the competition. Every local business is vying for a piece of the market. To stand out from the crowd, you need to create assets that are actionable and shareable. And this is where content marketing can help you out.
You can create content pieces that are good enough to be shared around by your audience. This requires time and research to get done, of course. But once you get this done, it stays relevant for several years.
A good example of this is the Skyscraper Technique page by Brian Dean. Even after half a decade, it is still relevant and draws views
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