Strategies for developing eCommerce Websites Strategies for developing eCommerce Websites

Strategies for developing eCommerce Websites

Developing an eCommerce website is pretty different from developing any other regular website. You have to take into account the products and user experience in the picture while developing an eCommerce website. The strategies for developing eCommerce websites should always be around maximizing sales. All other factors should point towards helping in making the sales conversion. You need to plan out the short-term and long-term strategies along with your budget to sustain for at least two years. Before you get into getting the website developed you need to ask yourself how big would you be scaling the whole thing up irrespective of revenue generated.

Waiting for sales to pick up to allow you to invest again in the website is not a good idea. The dilemma is always whether the chicken came first or the egg. Waiting for profits to increase for you to scale the website may not work as the revenue will rise only when you have scaled up. Let’s look at some of the points you might have to consider to get your eCommerce website developed.

Full-scale Development or Testing of Market

You need to understand how convinced you are of the eCommerce business you are developing the website for. You must have the clarity on whether you want to test out the market first before leaving that comfortable job and getting into it full-time. There is no point in spending a good amount of money to get the perfect website if you are yet to test out the market.

This will limit or clear the functionality requirements of the website.

Technology Selection

Once you are clear of the intentions to go into the eCommerce space, you need to finalize the technology stack you would be using. You need to consider the database, SSL certificate, the server you will be using, and their charges in subsequent years. Most of these service providers offer them initially at a very low cost but their cost increases drastically from next year onwards.

For small-scale websites or you want to test the market, WordPress-based E-commerce is a good choice. It comes at a pretty decent budget with lots of limitations you should not mind.

For a proper eCommerce website, we recommend going with Laravel as the framework. You can build almost anything on this framework. You can also go for a combination of React JS and Node JS. The cost for both the frameworks is the same with Laravel having the edge when it comes to SEO.

SEO System

SEO plays a very important role when it comes to the digital marketing of the eCommerce website. You cannot rely on running PPC campaigns for a very long time and it should always be seen and used as a fill-in gap.

 The website should have provisions for you to add Meta tags dynamically through the admin panel. WordPress and Shopify have an inbuilt SEO system that has been tested thoroughly. The same can be developed easily in other frameworks.

The website development agency you hire should commit to providing the best SEO services and server-side rendering. Most developers and clients do not know server-side rendering and its importance for SEO. This is what the crawlers of search engines see when they crawl your website.

Must have functionalities in eCommerce Website

There are some basic strategies for developing eCommerce websites that an eCommerce website should have and is expected. Features like a discount system, coupons, multiple payment options, shipping, and cash on delivery charges are some of the functionalities you might like to have on your eCommerce website.

Ensure they are communicated to the eCommerce development agency clearly and in writing before you proceed with the development.

Future Maintenance and Third Party Charges

Work out the future maintenance and third-party charges you will be incurring. This can sometimes become too hectic and overwhelming if you take it lightly. Generally, maintenance charges depend on the amount of work to be done in maintenance.

As a leading eCommerce website development agency in Delhi, we charge at least 2000 per month if minor changes are required per month. This agreement too, we take after observing the work to be done for the first three months. If we are not convinced that the maintenance work is going to take more effort than we anticipated, the cost can go as high as Rs 10,000 per month.

Design for Mobile

Always be mobile-first when it comes to any form of website development. With more than 80% of searches happening through mobiles, you cannot miss out on this part and stay in-game for a long time. Make sure mobile responsiveness is in your scope of work with the developer.

Also, provide for mobile screens are provided as UI designing services before the actual development takes place.

Optimized Purchase Process

An eCommerce website should have a smooth purchase process and there should be absolutely no glitch in this. You need to work on aspects like whether user login is required or not for purchase, and storing the user data so that they need not be filled again.

Features like discounts, coupons, and charges like shipping or cash on delivery need to be shown on the cart dynamically. These figures should change if the user changes the quantity and there should be no requirement of refreshing the page in the process.

Check other eCommerce websites, especially giant ones like Amazon to finalize your process.

Image loading

Images form an important part of any eCommerce website and you should take into account the impact they will have on the loading and performance of the website.

The use of lazy loading and preloading should help you and insist the developer have it dynamically included in the website.

Product Categories, Tags, and related Products

You need to have functions to create multiple categories and tags in your admin panel. These categories and tags are used to club products in different groups as per some underlying aspect. They also help in targeting new keywords that you might be missing out on or will take time to work on.

Besides, they are good filters to show in related or recommended product sections on products and cart pages.

Page Speed

A website should have good page speed to ensure a low bounce rate and a good user experience. As one of the best website development agency in Gurgaon, we know how difficult it is to achieve. The whole development process starts with keeping the server requests to a bare minimum and optimizing the CSS and JavaScript files.

We ensure that right-sized images are used as per the device size and their loading is optimized to ensure the page speed is kept as high as possible.

Scalability

The technology stack you finalize should have no limitations when it comes to scaling it up in the future. You do not want to be stuck with something that has limitations anywhere forcing you to compromise. This is one of the reasons we ask our clients to choose Laravel over WordPress which has lots of limitations when it comes to scaling up and customization.

The framework should not ask you plugins now and then for any customization. This is done in frameworks like Shopify, Magento, and open cart kinds of frameworks.

Search bar and filters

Search bars and filters are very much required on shopping pages as they allow users to filter through various options available.

Don’t miss out on price range sliders as they are one of the most used filters on an eCommerce website. Search bars help users with the purchase intent get to the exact product in the fastest way and can be very handy.

Abandoned Carts

Our eCommerce websites have a system wherein you can see the cart a user has selected and all data they have filled in. This gives you a good idea of what products are being added but not purchased. Based on these insights you can provide additional discounts to the users and also make changes in your offerings. This is something that is not available normally on eCommerce websites and we offer them proudly.

Developing an eCommerce website is pretty different from developing any other regular website. You have to take into account the products and user experience in the picture while developing an eCommerce website. The strategy for developing an eCommerce website should always be around maximizing sales. All other factors should point towards helping in making the sales conversion. You need to plan out the short-term and long-term strategies along with your budget to sustain for at least two years. Before you get into getting the website developed you need to ask yourself how big would you be scaling the whole thing up irrespective of revenue generated.

Waiting for sales to pick up to allow you to invest again in the website is not a good idea. The dilemma is always whether the chicken came first or the egg. Waiting for profits to increase for you to scale the website may not work as the revenue will rise only when you have scaled up. Let’s look at some of the points you might have to consider to get your eCommerce website developed.

How does AMITKK help in eCommerce Website Development?

We have the best developers when it comes to developing eCommerce websites. We understand the user flow and the basics strategies for developing eCommerce websites. Our development keeps digital marketing in perspective to ensure all the basics are adhered to. You need a very good website development agency for your business to hold your hand and help you in achieving your dream.

Feel free to use images in our website by simply providing a source link to the page they are taken from.

-- AMITKK

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