Having the right URL structure from day one is crucial for getting ranked on search engines. Changes are done after a few days of SEO generally leads to redirection issues which are not advisable. Focusing on the URLs initially avoids all such unnecessary SEO issues and you can then focus on getting the page ranked purely.
In a decade of experience working with lots of businesses, I have seen users and also SEO experts ignoring the basics of creating SEO-friendly URLs. Taking over their SEO work, our SEO team had to struggle a lot to ensure all URLs are SEO-friendly. Below are a few of the points that ensure you create SEO-friendly URLs.
The URL should give a good indication of what a user might see when he visits the page. This does not mean that the URL has to be verbose or go to lengths. Just a few words that describe what all the page is about should suffice.
Having misleading URLs can fire back through poor user experience. Even if the user lands on the page, he will leave immediately leading to a high bounce rate. It will then send a signal to the search engine that the page was not good and hence impacted the SEO.
Try to keep the primary keyword in the URL as it helps in getting ranked. The keyword in URL is also shown highlighted in the searches helping to improve the click-through rate. Try to keep the keyword at the start of the URL without making it sound incoherent. Keyword stuffing should be avoided at all costs in all forms including creating URLs. Search engines catch this easily and can penalize your site.
Words in the URL should be separated by hyphens and nothing else.
We see lot many users using underscores or even blanks to separate words. Google recommends using hyphens and treats hyphens as space. Underscore between two words, joins them to make one word, and should be avoided.
Our website development process has built functionalities to replace spaces, underscores, and other characters that should not go in the URL like question marks with hyphens.
Always use lowercase letters in alphabets as search engines see capital letters as distinct from lowercase. This can often lead to duplicate URLs and impact your SEO all because of an URL. Our website development team ensures that even if you feed in capital letters for the URL, the same gets converted to lowercase dynamically.
Keep the URL as short as possible to help crawlers to index them easily. The URL should be as brief as possible as it becomes easy to type and remember them. Long URLs can raise the suspicion of keyword stuffing and should be avoided totally.
A short URL increases the value of each word in it and with a keyword in it, helps in SEO. Connect with a leading SEO company in Gurgaon for the best SEO services.
Always keep URLs static and do not include parameters in them through the characters like "?" "&," and "=". These characters are generally used to pass parameters value in them to filter through the database. Developers use them as they pass in the values in the URL itself and can show specific data on the pages to be used while sharing on social media.
However, having dynamic URLs is not a good idea and should be avoided. Instead, one should look to create categories of tags for these filters and store the parameters in the database. Altogether, avoid dynamic URLs and do not store them in the database.
Search engines treat subdomains as separate websites altogether and you need to be careful while using subdomains. It can impact your SEO by raising copy content and link-building issues among others. Unless you have a very good reason and probably no other option than only use subdomains.
If separate folders on the same website serve the purpose, better to go with this approach.
The key to having SEO-friendly URLs is to keep them as short and to the point as possible. Having multiple folders that get reflected in the URL structure goes against the whole concept. You can arrange your coding files in as many folders as you like but ensure this does not impact the URL.
Keep the user in mind while creating the URL. Keeping it flat would help the user to remember it. It’s not that anyone is going to memorize it, but this small check will help you rank your websites.
Having SEO-friendly URLs is one of the foremost basics of SEO. Having a good website development team will help you overcome half of the problems while a good SEO company will solve all the SEO-related problems themselves.
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