SMS Marketing Overview - How it Works SMS Marketing Overview - How it Works

SMS Marketing Overview - How it Works

360degree marketing is what every digital marketing agency suggests to clients. Leaving any channel of marketing is not a good idea and attempts are made to cover all of them as much as possible. With the highly mobile nature of users and their comfort level with everything being on mobile phones, SMS marketing becomes a great tool.

SMS marketing is one of the traditional marketing channels that are used along with email marketing to connect with new users. Simple texts help details of offerings or discounts you stay in touch with the users and top of mind recall.

Why SMS Marketing is effective?

SMS fills the gap in your marketing channel at a very low cost.

Mobile Usage: SMS is very effective as it connects with users directly through SMS notifications. A link in your message helps them reach the website and use offers and discounts making it a very effective campaign tool.

Supplements email campaigns: It supports email campaigns as it provides the offer in the short text while the same is explained in detail in the email itself. Using SMS campaigns with email marketing gives a better result than standalone.

High engagement rates: It has a high engagement rate when compared to email marketing. 90% of the messages are read within 3 minutes of broadcast and can act as a good lead generation source.

How to use Bulk SMS Marketing?

SMS messages have text limitations as per the government guidelines and come with generally a 6-digit sender ID. These messages can be used to convey crisp information along with links to a page. SMS are generally used for the below activities:

Sales Promotion

You can do a quick sales activity through SMS marketing in India by offering good discounts valid for a limited period. Coupon codes that provide specific discounts can be shared through text messages. This will also help in understanding the ROI of the channel as the codes will only be shared on SMS.

Order Updates

E-commerce companies use SMS to update the orders, shipment, and delivery status. This assures a user of the progress of their order while building the credibility of the brand that always keeps the user informed and in their thoughts.

You can also additional discounts on related products through the messages to boost sales.

Appointment reminders

SMS texts are a great way to confirm and remind you of appointments. These messages can be further scheduled dynamically to be sent an hour before the appointment time itself. Messages like this ensure there are no dropouts in appointments.

New launches and updates

If you are coming within a new line of product or service or have some stock clearance sale coming up, what better way than SMS marketing services? You can keep sending these messages every third day as per your budget. Online links can be shared easily in messages to build traffic and sales.


SMS is a great marketing tool where the triggering of the event is not dependent on the user but is with you. You do not have to wait for the user t go back to the website to show him the offering, instead of small SMS message would suffice.

Users having abandoned carts can be easily targeted through this and sales can be closed.


Simply send links to survey forms and ask users to help you in the survey. People will happily oblige this while traveling and not forget any additional gifts you might be offering them.

Personalized Communication

SMS allows you to send personalized communication like birthday or anniversary wishes. This can be further supplemented with discounts just for the user. We all like wishes on our social dates and if a brand goes to the extent of remembering and wishing you the same it helps in a long way. Imagine the impact this will help businesses that are in cakes, flowers, or gifts.

Best Practices for Bulk SMS Marketing Services

We receive hundreds of messages every day without even knowing the source. This adds to a lot of unnecessary spamming and avoidable frustration which can be avoided if businesses follow these simple practices.

Send only to opted in users

Send messages to users who have opted for the communication through some channel. It’s very wrong and unethical of businesses to buy mobile numbers from providers and send them messages.

If you struggle to get subscriptions which you would initially, you can send a single message asking the users to opt for receiving your messages by sending a Yes. Users should also have the option to opt-out by sending No. If a user sends a yes, include them in your subscription list. If they do not respond or respond with a No, do not include them in the list.

Option to opt-out

There should be an option to opt-out of the subscription list. Email marketing forces businesses to provide the link compulsorily to users. Similarly, you should either provide a link or a response message for users to opt-out of the subscription list.

Once opted-out, the wish should be honored absolutely.

Timing to send messages

Ensure that you send a message as per the working hour of the country. Don’t start drip messaging at night and disturb the users. This might backfire as users can express their disappointment on social media with a snapshot of the message and trigger an unnecessary discussion over it.

Show your brand name

It becomes very frustrating for users to see messages without their identity. They have to go through the whole message to deduce who the sender was. Ensure your 6-digit code is relevant and shown clearly.

How does AMITKK help in SMS Marketing Services?

We have SMS software that helps you build, manage and run SMS campaigns very easily. The rates are also very competitive to the market along with the technical support and maintenance our engineering team provides. If you are looking for bulk SMS marketing campaigns to boost your sales or even engage users, feel free to connect. We also provide API gateways that can be easily integrated into the website.

Feel free to use images in our website by simply providing a source link to the page they are taken from.


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