What is SEO and How It Works What is SEO and How It Works

What is SEO and How It Works

SEO is the key to the success of any business as it builds organic traffic to a website. If you run a small business or an enterprise, SEO should be the main focus of your website as it plays a vital role in organic search. For a small business, it might be easy to manage the entire SEO process on your own. If you have a large-scale business, it is always wise to give the responsibility to an expert. The process requires skills, proficiency, and, most importantly, experience in the SEO market. But either way, you should first have basic SEO knowledge, and to keep that in mind, in this article, we have summarized the basics of SEO.

So, welcome to the SEO learning journey!

What is SEO?

SEO stands for Search Engine Optimization, a series of steps a webmaster takes to improve the visibility and performance of the website on SERP (Search Engine Result Page). It could enhance the website's traffic when a user searches a keyword on search engines. The pages related to the search show up as per the page ranking. It is essential to get a higher rank that depends on multiple factors to get the most increased visibility.

Importance of SEO for Small Businesses


Through SEO, you rank top for keywords a user puts in while searching on his favorite search engine. Since you rank well, it helps in improving visibility. The higher you rank, the probability of getting the audience to your website improves. That means when someone searches for relevant keywords on a search engine, your site will be visible to them quickly.


You can increase your traffic and convert it into sales with reasonable SEO efforts. Instead of you reaching out to your consumers, active consumers seek the service or product you provide and land up on your website. It means your business meets the audience at prime time.

Decrease Advertising Cost:

Your business can reach millions of potential customers through a strong SEO strategy. Compared to traditional offline marketing techniques and even relying heavily on PPC or AdWords campaigns, simple SEO techniques can drastically reduce your marketing budget.

Drives long-term success:

You should not expect an immediate effect after investing in SEO. As it takes time to show you the result, it also gives you long-term success. A decent monthly budget for SEO in the right SEO agency can boost your brand and sales drastically.


Website authority defines its trustworthiness; it is high quality and has something relevant to offer, automatically improving its rank. Management helps to earn visitors' trust in your brand.

How does SEO work?

As we have already covered SEO and its importance for a business, let's jump into the process and how it works. Search engines like Google and Bing are answer machines. When a user feeds in keywords like "Best SEO company in Gurgaon," Search engines look for the sites they have crawled and indexed earlier.

The internal algorithm analyses and ranks the sites depending on many factors. Remember, the pages should be high quality and contain relevant information to get a higher rank.

It helps search engines deliver the most relevant results to visitors searching for specific phrases or keywords.

SEO never gives instant results. It takes time to show you the result, typically from 6-12 months. So, have patience with your SEO process!

Why Should You opt for SEO?

In this competitive digital market, every website should have good optimization to rank higher on the search engine result page. As search engines consider some factors to rank a website, you must keep the elements in mind while optimizing your site. If you don't optimize your site accordingly, the search engine will not be able to pick your site to rank number 1. Since you already know to get better visibility or traffic on your site, the rank on SERP matters the most. That's why every business website should opt for SEO.

Hire a Professional SEO Expert to Grow Your Business:

Understanding how SEO works is just the first step of the process. The entire search engine optimization process involves leveraging multiple techniques to optimize a website which ultimately ends up with a good rank on SERP. But this requires lots of hard work, technical skills, proper understanding, and experience, which only a professional SEO expert can hold. There are many SEO tools and software that an expert use for the below techniques to optimize your website:

  • Keyword Research
  • Link building
  • On-page optimization
  • Site Architecture optimization
  • Content Marketing

All these require a well-versed expert's mind to do it all alone. The experts keep themselves updated with Google SEO guidelines which ensure your site reaches the first page and gets a high rank on google. It automatically helps your business to grow and achieve its goal.

Finding the Right SEO Agency:

When hiring an SEO agency for your business, a few points should be kept in mind.

Previous Experience - Any good SEO firm publishes its clients' testimonials on its site. It gives you a clear idea about the quality of services and their work experiences. Always check their previous experiences before hiring them.

Area of Expertise – When you are planning to hire an agency for your business, it is significant that you check the location of expertise of the agency and if it fulfills your requirement. It will help you to select the right SEO Agency for your business to deliver high ROI.

Costing –Though cost should not be a deciding factor, it is always better to compare the pricing of different agencies to get a better deal. Always remember one thing, you get what you pay. It should be customized, with fair pricing with quality work. So, make a decision wisely.

AMITKK has a team of highly skilled SEO experts who has a record of serving the best solutions to many companies in different verticals.

How does AMITKK Make a difference as an SEO Service Provider?

An effective SEO is less remarkable than a cucumber. Google keeps changing its search algorithms. So, if your SEO is performing poorly and the ranking has dropped, it signals that the SEO strategy needs to be updated. SEO efforts are dynamic and need to evolve along with Google's algorithm.

We have a dedicated team of SEO experts who are highly experienced and always have an eye on Google dynamics. We provide result-oriented SEO services to our clients at very affordable rates for all businesses. Our SEO services are transparent and easily understandable. We take pride in delivering high-quality services with quantifiable results, making us unique among the crowd.

off page seo techniques

SEO Services we offer at AMITKK:

The research includes keyword research, business research, and current state assessment.

Strategy and planning depend on the current state assessment; based on that, we make a strategy and plan a way forward. We prepare for social media handles to handle content and everything.

Implementation is the next stage of the SEO process, where we implement the optimization decisions taken for the webpage.

We are monitoring where we keep an eye on the web spiders, traffic, SERP ranking, and other metrics to prepare a report on that.

The analysis is the central part, where we summarize the effects of the SEO strategy and modify it accordingly.

Maintenance includes handling all sorts of major or minor website problems and fixing them immediately.

Content management involves analysis of the content available on the site, as the quality of content plays a vital role in ranking.

Competitive analysis includes full tracking of competitors' movement and determining the reason for getting traffic to their websites.

SEO is a long-term ever-evolving process that requires expertise in this domain to get the most out of it. The talented SEO experts of AMITKK ensure you the best SEO services in India that we are good. Hence you don't need to worry about anything. We take all the responsibility for getting the maximum traffic to your site through our SEO services.

Contact us today to get started on the SEO journey with us!


Author: Debashish

When Debashish is not playing games, he writes and when he writes there is no one like him. His understanding of the way things works out in real world and the role of probability in them is unmatchable.

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