Email Marketing Strategy
Email Marketing Strategy
Email Marketing is quite a popular digital marketing tool that is in practice for years now. In 2018, email marketing was ranked #1 to be the most effective digital marketing channel surpassing SEO, affiliate, and even Social media marketing. The process involves email content development, design, and circulation of e-mailers (electronic mails) within the target group consisting of both existing and potential customers to optimize and fetch the maximum ROI. In Delhi NCR, there are numerous digital media companies that offer email marketing services. If you wish to try them out simply type email marketing in Gurgaon or the best email marketing agency Delhi in Google search engine and you should be able to get a whole list of companies that provide affordable email marketing services.
An email has an ability numerous channels don't: making significant, personal touches—at scale.
Table of content
- Make inroads to new business opportunities with bulk email marketing services
- Benefits of bulk email marketing services
- Hacks of successful email marketing
- Align your SEO strategy with email marketing campaigns
- Some of the best practices of email marketing
Now, let us delve into the subject a little. What is email marketing? How does it function? What are its objectives, benefits, and all you need to know about email marketing?
Make inroads to new business opportunities with bulk email marketing services
Digitalization has revolutionized the way marketing is done. It has given birth to many new channels to reach out to the users much faster and innovatively. Email marketing is one of them which is widely used by marketers as an effective marketing channel because of its multifaceted benefits.
Email marketing is a technique where intended messages are sent via electronic devices across small to large userbase, anytime in any part of the world. It is a great medium to educate and inform your target users, create brand and product awareness, improve sales, generate traffic to the website, increase leads, and much more. From simple text messages to animation and design-based creative email templates, email marketing campaigns are becoming more innovative with each passing day. Adding a personal touch with customized content, incorporating survey and feedback forms in the e-mailer is all possible with bulk email marketing services. This helps you communicate and engage with your users better.
Bulk mails can be broadly categorized under two heads:
Legitimate bulk emails: These emails are usually sent with user consent mostly as a reminder, follow-ups or to inform about new launches. Users can unsubscribe or opt-out at any time in this kind of mailer.
Unsolicited bulk emails: As the name suggests, these mails are sent to users without their consent and can be treated as push mailers without opt-in. These are not personalized and do not include an unsubscribe link.
Further, on basis of the nature of the mailer and context, emails can be segregated under the following categories:
- Special offer & discounts emails
- Milestone or landmark announcement emails
- Feedback & review emails
- Welcome or introductory emails
- New product announcement emails
- Feedback and survey emails
Benefits of bulk email marketing services
Despite many speculations about email marketing as a dying medium, it still remains the favorite for many digital marketers. But why so? Why the statistics still indicate that it is far from being dead? Why you must hire the best email marketing agency for your business? Email marketing has numerous advantages that make it ahead of its competitive platforms.
Personalization and targeting: Instead of a generic campaign for all, email marketing allows the marketers to tweak the content and creativity as per the marketing objective. Email marketing supports user segmentation, targeting, retargeting, geo-targeting, and personalization. This helps you target your users in a much more focused and effective way.
Interactive: Emailers are increasingly becoming a two-way mode of communication and not just about one-way dissemination of information. It enables you to get user feedback, conduct surveys, filling up forms, run surveys,s and much more to cater to various marketing needs.
Cost-effective: Affordable email marketing ensures more value in a lesser investment. Email marketing is cost friendlier than many other modes of marketing. You can set your campaign as per your budget, low or high. Even a low budget email campaign can deliver great results with the right strategy and targeting.
Real-time evaluation: Email marketing campaigns' performance can be tracked in real-time. Basis data and analysis of open rate and click rate, new strategies can be adopted. Email marketing campaigns can be optimized really quickly to deliver the right message to the right audience at the right time. This helps ensure better traffic, leads, and conversion for the campaign. Test emails also give a lot of insights before rolling out the final campaign.
So, with so many benefits in just one marketing channel, email marketing is something that you just cannot miss out. From time and again it has proven itself as a great channel for traffic and lead generation. So, hire the best email marketing agency today and make optimum use of multifaceted benefits through bulk email marketing services.
Hacks of successful email marketing
Now, let us assume, you created a nice creative with a catchy headline and circulate it targeting a huge userbase, is that enough to make your campaign work? Sadly no! Like any other marketing method, bulk email marketing services involve a strategic approach. Many factors are to be taken into consideration while planning affordable email marketing campaigns. Hence, you need to hire the best email marketing agency and seek their expertise.
Optimize emails for the right keywords: Incorporate phrases or keywords which are relevant for the subject of your email. Use of right keywords will help your newsletter lists out under the right segment. Otherwise, your email might not be able to hit the bull’s eye.
Write relevant catchy subject lines: Headlines can make or break the whole effectiveness of the mailer campaign. Those few seconds of reading the mailer subject line is the defining moment for the reader to open the mail or not. Therefore, it should be catchy and informative yet to the point. An email that starts well will be read-well. Hence, the subject line must be catchy and informative.
Encourage user engagement: Make sure the language of the mailer is conversational. It must contain Call To Action to drive better engagement like redirection to the website, participation in form of feedback sharing or form fill up etc. It should have ample opportunity to interact and engage with the users.
Canonicalize email newsletters: It is important to canonicalize the newsletters once archived. Add canonical tags into the HTML coding in the newsletter archive page. This will help Google crawlers to identify the correct URL version to display in search results. It won’t mix up the archive page and blog page content because of similar content.
Time of circulation & demography analysis: Defining the timeslot to circulate the mailer is quite crucial too. The likelihood of users being active at a given time must be considered after thorough demography analysis and experiences. The open rate of a campaign targeting the housewives might differ depending on the day and evening slot.
Repurpose your high-quality newsletters: One newsletter, diversify usage, multiply benefits. By repurposing your emailers, you can help boost SEO. Having multiple communication around a single topic, can help target a desired keyword and broaden the search opportunities. This can strengthen the success of your email marketing campaign.
Align your SEO strategy with email marketing campaigns
SEO and email marketing efforts can be aligned to benefit each other as the ultimate objective for both is lead generation. Make sure to use similar content in both emails and on-site content. It is essential to have a unified email marketing and content strategy. It will not only save your time but also deliver great results.
If you are looking forward to strengthening your online presence, then find out the best ways to use email marketing campaigns and SEO strategies together to drive the best results. You can seek professional help for this by hiring the best email marketing agency who possess the required knowledge and subject matter expertise to guide you better.
Some of the best practices of email marketing
Do you know, there is a possibility that your email might not even reach the intended user’s inbox and directly lands into the spam folder? How would you feel if everything goes in vein after putting in so much effort? How do you save your emails from falling into deaf ears?
This could happen for many reasons. But you can avoid spam filters by having a genuine username, sender id from a recognizable entity. Stop spamming and pay attention to the technicalities. Ensure you are not a blacklisted sender. There are tools that can help you confirm that. Always stay updated about the latest spam filters technology, ISP practices and anti-spam law. Sending repeated emails to an inactive address automatically gets captured as spam trap hit by the ISP. Bounce rate also impacts the sender reputation to a great extent which eventually hamper your deliverability rate.
Sounds complex? Well, therefore it is recommended to seek professional assistance. Best email marketing agency can help you make your email marketing turn good to great!
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