LinkedIn Marketing Strategy for Business

This article will show you the best LinkedIn strategies and how to use this platform to achieve your business goal. There are various LinkedIn marketing tools available for every type of business. This guide will help you to get the best out of your LinkedIn marketing strategies.

How to use LinkedIn for Marketing

Use the LinkedIn platform to engage with a community of professionals. This powerful marketing tool helps you to generate leads, share content, and improve brand awareness and traffic to the site. LinkedIn marketing lets you share content with potential employers, business partners, new employees, and customers.

• Create Company Page on LinkedIn
• We will take you through the simple steps to set up a business profile on LinkedIn.
• Visit the LinkedIn marketing solutions website and click the 'create your page' option.
• Choose a category for your business from the list.
• Now fill in the company details and choose a good URL for your brand.
• Next, upload your company logo and add a tagline. Though this is optional, remember a profile with the company's logo helps to gain visitors' trust quickly.
• Click the 'create page' button, and your profile is ready.

LinkedIn Marketing for Business

You might have thought I have my LinkedIn business profile, but how do I advertise on LinkedIn?

Let's deep dive!

First, you need a campaign manager account to advertise on LinkedIn. The campaign manager gives you total control over your campaign. You can set your budget and a timeline for your campaign and target your audience through this platform. It would help if you had a strong LinkedIn marketing strategy to achieve your business goals.

Choose Your Business Objective

The first step of creating a campaign is to choose an objective from the listed options. Here, you get the below options to go with:

• Awareness: Brand awareness
• Consideration: Website visits, Engagement, Video views
• Conversions: Lead generation

Target Your Audience: 

For the success of any advertising campaign, it is vital to target the right audience. You can target your audience from the below categories:

• Company name
• Company size
• Interests
• Groups
• Job Titles
• Skills

Choose a format for your LinkedIn Ad:

Different Ad formats are available; you need to choose a suitable one for your Ad.

Sponsored Ads:

You can reach out to your potential customers through sponsored ads, which generate leads and increase brand awareness.

Message Ads: 

You can reach your audience through LinkedIn messages through this type of ad. Directly send messages to your target audience where you can build a professional conversation with them. It gives a better response than traditional email marketing.

Dynamic Ads: 

In this format, you can personalize your creativity for each individual in your target audience. It attracts the audience's attention quickly and increases engagement.

Text Ads: 

Text ads work like PPC (pay per click) or PPI (pay per impression). It is the most straightforward ad format. Create your ad and message to the people you want to reach; pay only when the ad works.

Set Your Budget and Schedule:

Now, it's time to set a budget and schedule your campaign. LinkedIn posting strategy plays a vital role in campaign success. You need to bid a certain amount for relevant keywords and set a daily budget and a timeline for the campaign. You can cancel your campaign anytime. LinkedIn runs an auction system for bidding and decides who wins.

Measure and Optimize Your Campaign: 

Once your campaign is live, optimizing the movement based on its performance is time. Detailed analytics of the campaign is available in the campaign manager. You can track everything, like clicks, impressions, actions, etc., and edit your ad based on the performance.

LinkedIn Analytics

LinkedIn helps all business profile holders with performance metrics but using these metrics to improve performance is very important. Good knowledge of statistics can quickly implement into action. Many LinkedIn analytic tools (Hootsuite, Brandwatch) available provide detailed analytics.

Analytics Dashboard: You can monitor your page's performance through the analytic dashboard. Here, you can see three main categories:

Visitors Data- Data of people who visit your page

Engagement Data- Post-engagement data

Followers Data- Demographic and numerical data of your followers

Activity Dashboard: The activity dashboard gives you qualitative insight (like, view, share and mention) into your page.

Post Analytics: It gives you the performance of posts that you share. It gives you the accurate engagement data of a bar, like impressions, reactions, CTR, comments, shares, clicks, and more.

Profile Analytics: This dashboard shows your profile metrics like who viewed your profile, post views, and search appearance.

So, all these metrics help you to analyze your overall page performance and improve your social media ROI.

LinkedIn Lead Generation Strategy

LinkedIn is a platform with around 660 million users across the globe. It is the most effective tool for generating leads, and a strong LinkedIn marketing strategy is the key. Now an important question: is your business getting the most out of generating leads or conversions?

This guide will help you to use this powerful platform for generating leads. Below are a few tips for you:

Add Connections to Your Network: "Connect" button on LinkedIn plays a significant role in lead generation, as your business gets exposure whenever you connect with someone.

Post Regular Updates: Posting an update means you get displayed on the feed of all your connections.

Join LinkedIn Groups: Join different LinkedIn groups relevant to you and your business. LinkedIn allows you to connect with people who are in groups with you. Also, you can learn new things about your industry from these groups and get exposure.

Reach Out to All Your Clients: Lookup for your current and former clients. Follow their business pages and get connected for future opportunities.

Post Relevant Content: LinkedIn content strategy is very effective for generating leads. The content of your LinkedIn posts should be relevant and helpful to others. Try to avoid sales-pitched content. Sharing relevant content in different groups helps to catch people's attention and improves conversion.

Create Your Own LinkedIn Group: Lastly, create a group that gives you the complete freedom to control everything from its content to reach people. You can engage an end number of people through the group who could be your potential lead.

Benefits of LinkedIn Live

We all know that video always works better than any other media. Broadcasting LinkedIn business profile videos help build brand awareness, generate leads, and increase conversion rates. Like another campaign, you must choose your objective before running a video campaign. Then create the video as per the objective.

LinkedIn allows you to get detailed metrics like views and likes; you can also track leads and conversions of your posted video. It will give you an overall idea of how your audiences respond to your campaign so that you can modify it and improves business ROI. Thus, it is considered one of the best LinkedIn strategies.

So, are you ready to start LinkedIn marketing for our business?

Author: Debashish

When Debashish is not playing games, he writes and when he writes there is no one like him. His understanding of the way things works out in real world and the role of probability in them is unmatchable.