Social Media Trends to Pay Attention

Social Media Trends to Pay Attention to

Every business wants to stand out; this is the perfect time to reassess the digital marketing strategies implemented all year long and make necessary changes. Social media is now a part of many's everyday routines, which will be around for a while.

These trends include new and exciting features, brand opportunities, and consumer behavior.

Social media is for everyone, including consumers, businesses, and creators. The right marketing strategy helps you connect with your target audience and provides an opportunity to stand out in the crowd. Therefore, it is important to know about the current social media trends as it allows you to improve your marketing strategy and stay ahead of your competitors.

How to Increase Engagement in Social Media

If you are looking forward to increasing engagement in social media, there are a few expert tips you can follow. You need to treat your social media account more like a party, where you need to be welcoming and encouraging simultaneously. With social media engagement, you not only make an impact but gain excellent visibility at the same time.

Let us look at the tricks you can follow to boost your social media engagement.

Start by Analyzing the Engagement.

If you wish to measure the growth of your social media account, you need to know where you started. Start by noting down your followers, the number of comments you get on your post, and the shares you get on average on every post.

Once done, make sure you track these numbers daily to understand what works for you and is not.

Find the Right Strategy.

Only some marketing techniques work for some businesses. Marketing strategy is important as every business, and its marketing goals are unique. Hence the marketing strategy needs to be different too. 

• It would help to choose the right strategy based on what works for your brand and what does not. Whatever strategy you choose, make sure
• It gives a clear idea of what your brand is about
• Helps you obtain new leads
• Helps you collect feedback on new products or services
• Educates your audience

Know about Your Target Audience

Engaging your audience can be easier if you know about them. By knowing customer behavior, you can certainly know facts like

• When is the ideal time to post
• The type of posts your customers like
• The social media sites you can post on
• And the brand voice you need to use

Share helpful and engaging content.

Following the above steps will make you aware of your target audience and why you wish to reach them. Now, you need to be ready for the most important "w" – i.e., what you would tell them.

Please ensure you share content that is helpful to your audience and addresses their wants. You need to focus on conversation and not just a broadcast. You can even include the below-mentioned post ideas and get a little creative.

• Plan some contests
• Ask questions
• Have polls
• Have an "ask me anything session"
• Have a quiz
• Contests to upload the best media
• Share animated gifs
• Spotlight on contributors

Focus on Conversations

The conversation is more than an art; it is a sport. When you plan to market your products or services online, you must be prepared to give and take. Hence, brands need to be aware of both reactive and proactive engagement.

When you as a brand are reactive, you will give answers to the comments or the direct questions asked. When you are proactive, you will start a conversation with people who might be talking about your brand or you. 

Always Shows the Human Side of a Brand.

People love interacting with a brand when they know they are talking to a real person. Many brands ask their social team to sign their name on social media posts. You can even show your human side by responding to the comment. Sharing the info or the pictures of the people behind the brand via videos and pictures.

Focus beyond the Social Media Feed

While responding to comments and sharing a post is important, there are other ways to show your audience that you care. You need to be active with private conversations and focus on direct messages and interactions via Facebook or Instagram stories.

Make sure you treat your audience right, and they will do the same for you.

What are the most popular Social Media Trends

Do you know what social media trends are? Let us have a look.

Focus on the Metrics

Recent studies show marketers and brands are now looking beyond likes and followers. They are focusing on the metrics to understand what works for them and is not. Marketers cannot plan their marketing strategy by looking beyond the surface data.

Growth of Communities

Marketers are now focused on creating connections that help them reach the right audience. It has paved the way for "interest-driven communities."

Brand Influencers

Brand influences are sure to stay, but they are certainly under a microscope. More brands are now connecting with influencers who have meaningful engagement, even when they have just a couple of thousand followers.

Stories are here to stay.

Stories are the biggest trends in social media and are widely used on platforms like Facebook and Instagram, and these are here to stay.

The Boom in Video Content

Marketers can now expect good growth in both long-form and short-form videos. Brands can now share their stories or behind-the-scenes videos on platforms like Facebook, Instagram (IGTV), and YouTube, the second-largest social media platform after Facebook.
Which social media trend do you think will impact your business or brand? We are aware that social media is changing, and it will remain to do so. So, are you ready for this change?

Social media facts

• Check these facts if you wonder how social media can help your business.
• More than 67% of the UK's population uses social media
• The top three social media platforms are Facebook, YouTube, and Facebook Messenger
• Pinterest is the social media platform that has the longest lifespan
• More than 33% of consumers (beauty products) make their purchases after the reviews on social media platforms
• Digital advertising in the US alone is expected to reach $130 Billion
• More than 2.4 Billion users use Facebook
• More than 80% of the videos on Facebook are watched without sound
• More than 53% of consumers buy the products after they connect with the seller directly on social media
• 49% of adult women from the US use Instagram
• More than 54% of buyers purchase a product after watching it on Instagram
• More than 60% of Americans use Instagram daily

Do you increase your business using Social Media?

Social media, when used right, can skyrocket your business sales. Brands use social media platforms to reach their target audience, influence the industry, and connect with customers. The team at AmitKK uses proven marketing methods to increase brand visibility and leads. We understand consumer behavior to ensure long-lasting relationships with your customers.

How to increase business through a Social Media Channel

Social media marketing is not only for small businesses or start-ups but is used by medium to large-scale businesses to boost their sales and increase brand visibility. Social media is here to stay, and so is social media marketing.

Follow the below-mentioned tips to increase business via social media marketing.

Pick the right platform.

Only some businesses thrive on Facebook. Make sure you, as a business, choose from the most popular platform that has the most active communities or audiences. The social media platforms you can choose are Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube.

Have a goal

Social media provides businesses with immense benefits, but it helps to start your marketing campaign with a goal. Do you wish to gain visibility or know the feedback on a newly launched product? Ask yourself before you start a campaign.

Have the Right Strategy

Now that you have a goal, you need the right strategy and implement it right! Make sure you decide what to post when to post and who your target audience is. The social media marketing team at AmitKK helps you with just that. It would help if you were also clear about which content is posted where (on which social media platform).

Keep your audience in mind.

It is important to know the needs of your audience for a successful social media campaign as it focuses on their interests. So, ensure you know the kind of content you wish to share and how you plan to engage your audience.

Whatever the kind of audience you have, make sure you share relevant and high-quality content. Your focus must be on using high-quality content, catchy phrases, HD images, and videos.

Engage

Though content is important, you cannot just make a post and leave it. Social media marketing is all about engagement and improving connections. So, if you wish to foster your existing connections and gain new loyal followers, you need to engage.

You can do so by,

• Making comments on your post
• Start or participate in conversations
• Share useful information
• Post or answer questions
• Addresses any complaints
• Show your appreciation towards your followers or customers

Minimize Promotions

While promoting your product or service is important, you also need to focus on customer engagement and meeting the needs and interests of your audience. Instead of using your social media account only for promotions, focus on using it as a tool for communication.

Be Consistent

Remember that social media is not a one-time deal. It would help if you had all the patience to gain visibility and establish your presence. You can even use various tools that help you schedule or automate your posts. It would help if you were prepared to spend about 15 minutes daily on whatever tool you use.

Social media platforms provide you with amazing opportunities to witness growth in your business. Make sure you use the right marketing strategies and make the best of them. If you are unsure, you can always hire the services of the best social media marketing agency in Delhi, AmitKK.

Is Social Media enough for Business Development?

While social media marketing can do wonders for your business, you can obtain amazing results paired with SEO services. To know more, please get in touch with our digital marketing team at AmitKK.

Social media marketing is part of the brand marketing strategy that helps you connect with your audiences and increase awareness about your products or services. When used right, it can provide leads, improve traffic, and boost your sales.

Why AMITKK is the Best Social Media Marketing in Delhi

We at AmitKK understand that social media keeps evolving, making it challenging for brands and businesses to create content that breaks through and reaches the right audience.

Known to be the best social media agency in Delhi, AMITKK focuses on creating content that creates brand power. We focus on creating content and marketing strategies for various budgets, making it easier for brands to reach their social media commitments.

Experience the difference as we help you achieve your marketing and sales goals. Contact us to know more.

Author: Navneet

Navneet loves creative works especially animation. He has strongly vocal for the UI UX experimentation that pushes the team for regular changes. Do not miss his articles if you are interested in design works.