Every business, of every size, hopes to get an online presence that can drive traffic to their website, and their sales. Having a presence on search engines not only helps you grow shortly but also provides a business with an all-new stream of clients or customers. If you are a startup or a large-scale business, you need to work to improve your online presence.
If you are wondering how to increase your presence on search engines without investing a single rupee, you need to continue reading. However, before we go ahead look at what you can do to improve your visibility let us start by understanding what online presence actually means.
If you are planning to get your business online, you might listen a lot about creating an online presence. In simple words, it includes the interactions that you have online on various web portals. This can include the social media accounts, and what the search engines show when someone “Googles” your business name. The online presence of your business establishes your brand identity.
The online presence of your brand can act as your sales force and when optimized well, it can convert regular interactions into prospective customers. By improving your presence on search engines, you not only retain your old customers but gain new ones too.
Before you start optimizing your website and start working on your social media platforms, it is important to learn that obtaining visibility online does not happen overnight. Businesses need to work on online visibility as it helps your target audience to find you, learn about the products you offer, and get to know the brand better.
Let us now have a look at how you can increase your presence on Search Engine without investing a single rupee. All you need to get started is a systematic approach.
Do you know that more than 3 billion people from across the world make use of social media? This is one of the many reasons why businesses have to work on improving their social media profiles. You certainly need to take good advantage of social media as it provides a unique opportunity to reach out to more than half of the global population.
Every business can improve its brand awareness with social media, and reach new customers by following simple strategies. As per a study conducted, people not only connect with known brands but also lookout for new brands and services.
Experts suggest that most of the brands do not trust a product or a service until they see proof that the brand is true to the promises it makes. Therefore, in order to connect with your customers, you need to reflect on showing the human side of your business.
Brands can use social media to highlight how they are embracing their brand values and create a human connection.
It is observed that most of the social media users login to their accounts at least once every day, and many do that multiple times. So, platforms like Instagram or Facebook provide businesses an opportunity to connect with their followers. Make sure to keep all your posts informative and add a dash of entertainment to it.
The content you create and share needs to influence your followers and convert them to longtime, loyal customers.
If you are looking forward to driving good traffic to your web pages, you can combine social media with ads. You can use informative and engaging content from your website and share it on social media platforms.
Other simple ways to increase your web traffic are to participate in social chats that happen on Twitter, Facebook, or Instagram. For example, you can be a part of the #HootChat on Twitter that happens every week.
Like mentioned before, social media platforms like Facebook, Twitter, Instagram, and LinkedIn provide an excellent way to generate leads and increase conversion rates. Lead generation is one of the biggest advantages provided by social media, and when done right can help you grow your business in no time.
Whatever product or service you sell; social media can help you with sales. With brand visibility and leads, you can convert a regular visitor into a customer by aligning your sales goals and marketing strategies.
If your customers are already talking about your brand or business on social media, you and your team should be on alert and pick up those comments or posts that speak positively about it. Social media not only helps you connect and respond to positive feedback but also helps you handle a negative comment or post before it flares up into something major.
Social media presence can boost your search engine presence, and also helps you learn about customer behavior, which in turn helps you provide them with the best products and services.
If you are a startup or a small business, you might shy away from SEO services. Most of the businesses do so as they are under the assumption that SEO optimization costs a lot. While hiring an SEO agency can prove to be quite beneficial for your business, you can try it out all yourself first by using a few SEO techniques.
If you want to obtain visibility, you need to rely on keyword research, and Google Trends is the tool you need for this. Using Google Trends, you not only get to see how the search queries can change from time to time but also learn about the keywords that are used regionally.
This is your go-to tool if you wish to know how search engines view your website. The tool can be used to check the base level of your website without headers or images. As you get to see the SEO relevant information, you can work on the improvements that are needed.
All you need to do to access the information is add your website URL. You need not make any downloads too.
Every website can have problems with SEO, and you are not alone. Businesses can work on their website SEO by using a tool called Screaming Frog. The tool comes in handy for beginners as it crawls the site completely and provides a detailed report of SEO problems on it. The tool can be used for free to scan 500 URLs, and hence can be used by startups or small businesses with ease.
By checking various aspects of the website like metadata, internal links, or broken links, the tools help you make necessary changes to improve SEO.
Talk to an SEO expert and they would suggest you check the page load speed of your website. If the home page of your website is taking a lot of time to load, it might disappoint the visitors and they might as well move to your competitor’s website.
A slow-loading website can affect your SEO, and hence it is important to keep a check on that from time to time and, to do so, you can make use of GTmetrix. You can just enter the URL of your website, and get the page speed score in no time. The tool also shows you various ways in which you can improve the page load speed.
Before you go ahead and start optimizing your website, you certainly need to know where your website ranks in the search engines. This tool can be used to see where the website stands in search engines and you get tips on how to improve the same.
Users can also add this tool to their toolbar to access it easily. Though it would take time to move your website up the ranks, make sure you use this tool to keep a tab on where your website stands.
Did you ever wonder how your website looks on a smartphone? Search Engines like Google prefer responsive websites, which are optimized to look good on all devices, and screen sizes. You can use the tool to make sure your website looks its best on every device, and stay ahead of your competitors.
Do you know that everyone who has a smartphone uses YouTube? One of the biggest online video platforms, YouTube can be used to increase brand visibility with ease and for free. If you own a business and have accounts on all social media platforms, you might as well be sharing content or ads on the same. Marketing using YouTube works the same. In order for prospective clients to reach you, you can create completing videos to share information about your products or services.
Let us have a look at a few things you need to keep in mind when using YouTube to improve your presence on Search Engines.
It is important you rank the key sections of your videos as it helps you rank on YouTube as well as in Google. It is important for creators to add at least 10-15 tags for each video. The tags are those keywords that are relevant to the video you uploaded.
Well, this goes without saying, but it is important to focus on quality and not on quantity. Instead of uploading a few low-quality videos every week, focus on creating one high-quality video that is actually helpful to viewers.
When you upload a video to YouTube, make sure you add the keywords in the title, and in the video description. Many users do add a title but skip the description. You can easily optimize your video for SEO by using tags and relevant keywords in the description.
Make sure you add your brand logo, a proper thumbnail, intro, and an outro when you upload a video on YouTube. As people relate to your brand and the products or services you offer, you can win their trust along with visibility when you do the same.
YouTube playlists allow you to organize your video content, where each of the video can be easily grouped based on the topic. By using descriptive playlists, you not only gain visibility for your videos, but it can also improve your presence online.
Facebook marketing can help boost your presence online and aid in the growth of your business. Businesses need to focus on using strategically planned marketing techniques to gather the momentum and curiosity of the viewers.
Let us have a look at how you can use Facebook marketing to gain presence online.
If you wish to gain visibility online, you need to indulge in a conversation. One of the best ways to do so is to engage your audience using questions. Businesses need not sound like robots and overload their social media pages with ads and campaigns. Ask a question and invoke their participation in no time.
Hashtags are keywords that are often used by your target audience to find a product or service, which is similar to what you offer. If you wish to obtain an overwhelming response online, it is important you use the right hashtags.
Remember not to go overboard with it and use many hashtags in a single post. While experts suggest using 20-30 hashtags in one post, you can check your competitors and decide accordingly.
Like we always mention, quality is important than quantity. If you want to create a compelling visual effect for your brand, make sure to use high-resolution images and videos. This not only boosts up the engagement but can help increase your sales as well.
Do you have a product or a service in the pipeline, which is yet to be launched? If yes, you can take complete advantage and host a virtual stage show for the same. Invite your audience, engage with them, and take feedback. This not only puts your brand at the forefront but also helps you gain visibility.
There are various ways businesses can improve their online presence on search engines without investing a single rupee. However, if you really wish to see the traffic, and sales ticking, you need to get started by hiring the best SEO services.
AmitKK, a reputed and reliable digital marketing agency in India, provides digital marketing services that place your brand above the rest. If you wish to gain visibility and stay ahead of your competitors, it is time you give us a call to discuss your requirement.
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