different types of digital marketingdifferent types of digital marketing

Different Types of Digital Marketing

In today’s high-tech world digital marketing has become a need of the hour for every business. It is booming like anything. A few years back if you’d have invested money in Digital Marketing was totally waste of money but now if you don’t invest in Digital Marketing you are wasting the chance of earning money. The biggest advantage of Digital Marketing is that it allows you to track each and everything of a campaign and measure the outcome, then modify your campaign accordingly at any point in time. Using different digital marketing platforms to promote your business is always a wise decision but which platform is best for which campaign requires in-depth knowledge and experience in this domain.

So, before we jump into different types of Digital Marketing let’s first understand what Digital Marketing is.

What is Digital Marketing?

Digital marketing is a type of marketing strategy using electronic devices. In this internet marketing, businesses use different digital channels like search engines, websites, social media, and many more. In today’s competitive market, this is one of the most effective marketing strategies. Thus, every business must have a digital presence to reach out to its target audience in a cost-effective and measurable way.

But it requires professional digital marketing skills to get the most out of it and for that, you need to hire an agent who has well-versed digital marketeers. A good digital marketing agency can help your brand to build a positive online brand identity and ensures high business ROI. Even for small businesses, digital marketing is the best way to reach out to the target audience and grab their attention to build a brand identity in a cost-effective way.

There are different types of Digital Marketing and to get the optimum result from a digital marketing campaign it is very important that you use the right platform for the campaign. Let’s deep dive into the types of digital marketing that you can use for your brand marketing campaign.

Different Types of Digital Marketing:

There are many different types of digital marketing that sometimes look very confusing. The digital marketing company is the one that can help you by choosing the right type of digital marketing and using it in an efficient way so that you can get the best of it.

Here, we have a brief overview of different types of digital marketing to have a better understanding of what to invest in.

SEM (Search Engine Marketing)/ PPC (Pay per click):

Search Engine Marketing or SEM is basically bringing potential traffic to the website through the search engines. The keyword is the key to a successful search engine marketing strategy. Marketers research the keywords and phrases that are relevant for the business and that a consumer can search for online.SEM is basically a paid advertisement or PPC where you will have to pay a certain amount of money whenever your ad is clicked. Marketers search for high-volume relevant keywords and bid for them through an automated auction system on basis of RTD (real-time data).In this way, you can place an advertisement on different ad platforms like Google Ads, Bing Ads, etc.

SEO (Search Engine Optimization):

SEO is a process of optimizing website content to get a better rank on the search engine result page. Most of the visitors don’t bother to scroll down to the 2nd page, thus it is very important for a website to come up on the first page of SERP. It helps to get greater visibility. Greater the visibility, the greater the brand awareness.SEO improves the quality and quantity of traffic to a website. We all know that content is the king of any website. The content is crawled by search engine robots to assemble all the data and index it in archives. There are multiple tools available like Google Analytics, Uber suggest which can help you to optimize your site and improves its rank on SERP. There are few elements that help to improve SEO results:

Keywords targeting: Two things you need to keep in mind while keywords research – it has to be relevant to your business and the keywords which customers are most likely to use when search for a business like yours.

Content indexing: When a customer searches for something online, the search engine starts finding a relevant site or page to show up as a result. So, the content of the site is very important and should be readable by a search engine. You can add alt text for images and text transcripts for video and audio content which will make your content easily readable for a search engine.

Good Link Structure: A SEO specialist is a master of making format links, URLs, and sitemaps properly and makes them perfectly accessible for a search engine.

SMM (Social Media Marketing):

In today’s digital era 90% of people have social media account and they feel comfortable interacting with brands on this platform. So, if your brand doesn’t have any social media presence then you are certainly missing out on a major part of your business. Social Media Marketing is a process of connecting with your audience using different social media channels and building a brand identity to drive sales. It involves sharing relevant content, posting images, sharing business updates and other content to engage with the target audience. On social media platforms, you can manage your online interactions and content with your customers directly. The best thing is that it allows a two-way interaction which helps to earn consumer’s trust easily. The main advantage of SMM is you can track your competitors’ each and every movement. There are multiple platforms available across social media and despite having an accounting on all platforms choosing the right platform for brand promotion is very important. Choosing a platform for a brand’s social media campaign depends on the type of audience you want to target.

Strong marketing on social media can bring great success to a business, driving leads and sales. Social media marketing aids to achieve the following business goals:

  • Improve website traffic
  • Increase brand awareness
  • Brand communication and interaction with key audience
  • Building positive brand identity

Content Marketing:

It is strategic marketing to attract potential consumers to your site by creating valuable, useful, and relevant content. Quality content that connects well with readers can also make a consumer loyal and improves sales. Content marketing is direct marketing that helps to build brand awareness and generate leads. Content has the power to establish a business to a brand. Through posting blogs, videos, images you build communication through the content, ultimately build up a loyal consumer base.  The main objective of content marketing is to listen to your consumer carefully and serve what exactly they are looking for. If your content is informative and worth sharing, it will drive traffic to your site and automatically improve ROI.

To create good quality content and a strong content strategy for a brand it is always good to give the responsibility to a professional content expert. An agency like ours has a team of expert content creators who can build high-quality content which ensures to achieve your business objectives.

Email Marketing:

An effective digital marketing strategy is sending emails to customers. Yes! You heard it right. You can send emails directly to your consumers sharing information, offers, blogs, etc. The best thing in this type of digital marketing is that you choose your customer to send the communication. You can customize your audience list and accordingly prepare the set of content to run. A strong email marketing campaign can convert prospects into customers and make them loyal, but the main trick of email marketing is to get it to read. That’s why your mail has to be eye-catching, otherwise, it will be lost in thousands of emails.

No need to worry! There are many agencies like us that can help you to create a unique email for your brand marketing and remarketing.

Influencer Marketing:

Affiliate marketing or Influencer marketing is now in trend. In this type of marketing, you can collaborate with an affiliate/influencer who are well known and respected within your industry to spread the brand message and create brand awareness through them. In this way, you can interact with the audience of the influencer through their channel, but you have to be very careful while selecting an influencer for your brand promotion and must check the background. Influencers are broadly categorized into three different types like Mega influencers, micro-influencers, and mini influencers. Social media platforms like Instagram, YouTube where you can collaborate with any of these influencers to promote your brand on their pages. You can run give away discount code, sponsored blog post many more for the influencer’s followers and create brand awareness among them.

Viral Marketing:

A smart way of marketing where the content is such strong that the brand message spreads as a virus spreads from one person to another. That is why it is called Viral Marketing. It uses all social networks and spreads the brand information by word of mouth or sharing across the internet not only within its target audience but also within a large scale audience. Some brands do it intentionally in a smart way to get the campaign viral. This smart form of marketing strategy is pretty straightforward. You create some interesting piece of content (funny, trendy, on the hot topic)that makes viewers unstoppable from sharing with friends. Many content creators make a mix of both influencer marketing and viral marketing to maximize the reach of viral content. Viral marketing helps to create brand awareness, thus improves ROI.

We hope, now you have a clear idea about different types of Digital Marketing. This means you are ready to choose the right type of digital marketing for your brand campaign. If you still have any doubt or queries regarding Digital Marketing, you can reach out to us anytime to get an expert advicefor your business.

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